How to Spot Greenwashing in Home & Cleaning: The 2026 Ethical Shopper’s Guide

In 2026, walking down the cleaning aisle feels like entering a botanical garden. Every bottle is adorned with leaves, earthy kraft paper textures, and claims of being 'pure' or 'planet-positive.' However, as corporate sustainability reporting becomes more complex, so do the tactics used to obscure the truth. If you have ever felt like a product’s 'natural' claims didn't quite match its ingredient list, you aren't alone—you are likely witnessing greenwashing in action.

True ethical consumption in the home and cleaning sector requires more than just following vibes or aesthetic packaging. It requires a discerning eye for transparency and a refusal to accept vague promises. This guide is designed to empower you with a repeatable framework for cutting through the marketing noise, ensuring that your 2026 household budget supports brands that actually protect the ecosystems they claim to love.