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Verified ethical brand

Wild

Wild offers 2 products on RevWix across Beauty & Personal Care, with an average ethics score of 92/10 and recurring certifications including Cruelty-Free, Vegan, B Corp Certified.

Ethics avg 92 2 products Price $$
Wild

Standards & certifications

Verified credentials appearing across Wild's product range.

Cruelty-Free ×2Vegan ×2B Corp Certified ×1B Corp ×1FSC Certified ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare97.5/10
  • Environment97/10
  • Transparency91/10
  • Labor89/10
  • Sourcing89/10

Categories covered

Where Wild shows up across our directory.

  • Beauty & Personal Care2

What reviewers highlight

Strengths mentioned most often across Wild's products.

  • Completely plastic-free refills
  • High-quality aesthetic case
  • Effective 24-hour odor control
  • Truly zero-waste refill system (aluminum case + paper refills)
  • Baking-soda-free, safe for sensitive skin
  • Certified B Corp with strong ethics

Sustainability commitments

"Refills are 100% plastic-free and compostable; the brand is Carbon Neutral and B Corp certified."

"Refillable aluminum case eliminates single-use plastic. Refills packaged in FSC-certified paperboard that is compostable. Brand is carbon-neutral with offset deliveries. B Corp certified with a strong focus on circular economy."

Products from Wild

Deodorant Refill
92Excellent
Cruelty-FreeVeganB Corp Certified
4.7 (12,500)

The Wild Deodorant Refill is a high-performance, ethical refillable deodorant designed for eco-conscious individuals looking to eliminate single-use plastic from their morning routine. This natural formula provides 24-hour protection without aluminum, using compostable bamboo pulp refills that slide into a durable, reusable aluminum applicator, making it the top choice for zero-waste personal care in 2026.

The Refillable Deodorant Starter Set (Lavender & Sage)
VeganCruelty-FreeB CorpFSC Certified
4.7 (12,800)

The Wild Refillable Deodorant Starter Set in Lavender & Sage is a plastic-free, natural deodorant that achieves 48-hour odor protection, best for eco-savvy shoppers seeking a sustainable deodorant that is effective and beautifully designed. This refillable deodorant uses a plant-based formula and a reusable aluminum case, making it a standout ethical deodorant choice for reducing bathroom waste.

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How to read Wild's ethics scores

Each Wild product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Wild's own marketing language.

The spread matters as much as the top score. If Wild's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Wild

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Wild's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Wild score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Wild with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Wild an ethical brand?+

Wild's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Wild certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Wild products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Wild?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Wild product you were considering.