All brands
Sustainable swaps

Ethical Alternatives to Seventh Generation

Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to Seventh Generationin the same categories — backed by independent certifications and verified retailers.

TL;DR

The top ethical alternative to Seventh Generation is Dr. Bronner’s Pure-Castile Liquid Soap - Peppermint by Dr. Bronner's (98/100). Runners-up: Organic Bamboo Toilet Paper (24-Roll Pack) (Who Gives A Crap), Dr. Bronner's Pure-Castile Liquid Soap - Peppermint (Dr. Bronner's), Dr. Bronner's Pure-Castile Liquid Soap - Peppermint (Dr. Bronner's).

Dr. Bronner’s Pure-Castile Liquid Soap - Peppermint
B CorpFair TradeLeaping BunnyUSDA Organic+1 more
4.8 (14,500)

An industry gold standard for ethical home care, this ultra-concentrated soap uses organic oils and fair-trade ingredients to replace dozens of single-use cleaners.

Organic Bamboo Toilet Paper (24-Roll Pack)
96Excellent
B CorpFSC CertifiedVegan
4.6 (8,900)

Eco-friendly, tree-free toilet paper made from fast-growing bamboo that supports global sanitation projects with 50% of profits.

Dr. Bronner's Pure-Castile Liquid Soap - Peppermint
B CorpFair TradeLeaping BunnyUSDA Organic+1 more
4.8 (14,500)

An industry gold standard for versatility and ethics, this 18-in-1 concentrated soap uses organic oils and fair-trade ingredients in 100% recycled packaging.

Dr. Bronner's Pure-Castile Liquid Soap - Peppermint
B CorpFair TradeUSDA OrganicLeaping Bunny+1 more
4.8 (14,200)

The gold standard of multi-purpose cleaning, Dr. Bronner’s Peppermint Pure-Castile Soap is a fair-trade icon that replaces up to 18 cleaning products with a single, highly concentrated organic formula.

Dr. Bronner's Pure-Castile Liquid Soap - Peppermint
B CorpFair TradeLeaping BunnyUSDA Organic+1 more
4.8 (12,500)

An industry gold standard for versatility and ethics, this highly concentrated vegetable-based soap uses fair-trade organic oils and 100% post-consumer recycled packaging.

Dr. Bronner’s Pure-Castile Liquid Soap (Peppermint)
USDA OrganicFair TradeLeaping BunnyB Corp+1 more
4.8 (14,500)

An industry gold standard for versatility and ethics, this concentrated soap uses organic oils and fair-trade ingredients to replace dozens of specialized household cleaners.

Dr. Bronner’s Pure-Castile Liquid Soap (Peppermint)
B CorpFair TradeLeaping BunnyUSDA Organic+1 more
4.8 (14,200)

An industry gold standard for multi-surface cleaning, this highly concentrated, biodegradable soap is crafted from organic oils and fair-trade ingredients.

Sal Suds Biodegradable Cleaner
95Excellent
Fair TradeLeaping BunnyVeganNon-GMO Project Verified
4.7 (3,120)

An all-purpose cleaner that uses the natural power of tea tree oil and lime to sanitize surfaces. This product avoids ammonia and bleach while maintaining high performance on grease and grime.

Clean Reach Reuseable Dishcloths (Set of 3)
B CorpFSC CertifiedVegan
4.9 (12,000)

A set of reusable, compostable cleaning cloths that replace up to 15 rolls of paper towels. Made from a blend of cellulose and cotton, they are incredibly absorbent and durable.

Plastic-Free Laundry Detergent Sheets (Fresh Linen)
VeganCruelty-FreeB Corp1% for the Planet
4.7 (12,450)

A zero-waste laundry solution that eliminates bulky plastic jugs while maintaining powerful cleaning performance through concentrated, dehydrated cleaning agents.

Dropps Detergent Pods - Sensitive Skin
B CorpCruelty-FreeEWG Verified
4.7 (8,200)

A zero-waste laundry solution that eliminates plastic jugs and harsh dyes, making it perfect for sensitive skin and the planet.

EWG Verified All-Purpose Cleaner Concentrate
EWG VerifiedCruelty-FreeNon-GMOLeaping Bunny
4.8 (3,400)

A highly versatile, plant-based concentrate that replaces a dozen different toxic cleaners with one safe, non-toxic formula.

Seventh Generation products we compared

Liquid Laundry Detergent Free & Clear
88Excellent
B CorpLeaping BunnyEWG VerifiedEPA Safer Choice
4.5 (8,450)

A plant-based, biodegradable liquid laundry detergent that is highly concentrated to reduce plastic waste and carbon footprint. It uses enzymes to fight stains without harsh chemicals like sulfates or synthetic fragrances.

Free & Clear Liquid Laundry Detergent
92Excellent
B CorpEPA Safer ChoiceLeaping BunnyFSC Certified
4.8 (9,200)

A highly concentrated, plant-derived laundry detergent that is tough on stains but gentle on the planet. This biodegradable formula uses enzymes to break down dirt and odors without harsh chemicals.

Frequently asked about Seventh Generation alternatives

What is the best ethical alternative to Seventh Generation?+

Dr. Bronner’s Pure-Castile Liquid Soap - Peppermint by Dr. Bronner's tops our ranking with an ethics score of 98/100.

Why look for alternatives to Seventh Generation?+

Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.

Are these alternatives vegan and cruelty-free?+

Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.