Reference library

Sustainable materials, decoded

What each material actually is, what certifications mean on the label, and the trade-offs greenwashing won't tell you about.

No material is clean in every dimension

Every fibre and feedstock trades one impact for another. Conventional cotton is renewable but thirsty and pesticide-heavy. Recycled polyester diverts bottles from landfill yet still sheds microplastics in the wash. Bamboo grows fast without irrigation, but most bamboo fabric is chemically regenerated viscose unless it carries a closed-loop certification. Choosing well means picking the trade-off you can live with for that specific product and how long you'll keep it.

MaterialStrongest atWeakest atLook for
Organic cottonSoil health, skin safetyWater use, yield per hectareGOTS
HempLow input, soil regenerationCoarse hand-feel, limited millsEU-grown, mechanically retted
Recycled polyesterDiverts waste, durableMicroplastic sheddingGRS
Lyocell / TENCELClosed-loop solvent recoveryEnergy-intensive processingTENCEL branded, FSC pulp
FSC woodTraceable forestryTransport distanceFSC 100% or FSC Recycled
BambooFast growth, no irrigationUsually chemical viscoseLyocell process or OEKO-TEX

How to read a materials label

  1. Find the composition. Percentages by weight tell you what the product mostly is — ignore the marketing name on the front.
  2. Check for a process claim. 'Bamboo' alone means viscose; 'bamboo lyocell' means closed-loop solvent recovery.
  3. Match the certification to the fibre. GOTS for organic naturals, GRS for recycled synthetics, FSC for wood and paper, OEKO-TEX for chemical residue.
  4. Weigh it against lifespan. A durable synthetic kept ten years often beats a natural fibre replaced annually.

Frequently asked

Is natural always better than synthetic?+

No. Natural fibres avoid microplastics but can carry heavy land, water and pesticide costs. Recycled synthetics win on durability and waste diversion. The right answer depends on the product's use and expected lifespan.

What does a blended fabric mean for recycling?+

Blends are far harder to recycle because fibres must be separated chemically. Single-fibre products, or blends above 95% one material, are the most recyclable.

Which certification should I trust most?+

GOTS is the strictest for organic textiles because it covers both environmental and labour criteria across the full chain. GRS is the equivalent benchmark for recycled content.

What this materials hub covers

Material pages explain what a fibre, plastic or finish really is, how it performs, and which standards audit it. It exists because most product claims live or die on the material behind them.

Each entry links back to the products, brands and certifications it affects, so a reference page is never a dead end — you can move straight from understanding a term to the verified products that meet it.

Everything here is written in plain language first and technical detail second. Where a claim depends on a standard, we name the standard and the body that audits it so you can check it yourself.

How to use this hub

Three ways shoppers typically use reference pages before buying.
GoalWhere to startNext step
Decode a labelFind the term or certification entryOpen the linked product ranking
Compare two optionsRead both entries side by sideUse the compare tool on shortlisted products
Avoid a bad buyCheck the warnings and exclusionsFilter rankings by the certification you trust

Reference-checking essentials

  • Name the standardA trustworthy claim cites a scheme, not just an adjective.
  • Check who audits itThird-party accreditation beats self-declaration every time.
  • Confirm the scopeCoverage is often per product line or per factory, not company-wide.
  • Note the dateCertificates expire; an undated claim tells you nothing about today.