Ethical alternatives, brand by brand

An alternative only earns a place when it matches or beats the original brand on the things shoppers switch for: third-party certifications, ingredient transparency, packaging, labor practices and price. We never list a swap that simply costs more without a measurable ethics improvement.

Each comparison links through to the full product ranking, so you can check the evidence behind every score — certifications link to the issuing registry, and ethics scores break down by category.