Ethical Brands
769 brands, each scored on the same 0–100 methodology: audited certifications, material sourcing, labour standards, packaging and public conduct. No brand pays to appear here.
Dr. Bronner's
Everlane
Allbirds
PlanToys
Wisdom Supply Co.
Garden of Life
Terra Thread
Finn + Emma
Cotopaxi
Alter Eco
Pact
Ritual
Dropps
Patagonia
Pukka Herbs
Coyuchi
Soko
Ana Luisa
Pakt
Eco-Kids
Barebones Living
Burt's Bees Baby
Away
P.F. Candle Co.
Onyx and Green
Melissa & Doug
Under the Nile
Catbird
EcoTouch
Earth Breeze
Greystone Books
Organic Mechanics
Michael Roger
Paravel
Nokian Tyres
Salt & Stone
Pipette
Green Toys
Moon Juice
Little Sleepies
Brooklinen
Kate and Laurel
Dr. Bronner’s
Meliora Cleaning Products
Pachamama Coffee
4-Legger
Ethique
Fairphone
Who Gives A Crap
Uncle Goose
Earth Mama Organics
Framework
For Days
Sneeboer
Open Farm
The Little Market
Stumptown Coffee Roasters
Primal Pet Foods
HEVEA
Garden Tower Project
How a brand score is built
A brand score is the weighted average of every product we hold for that brand, adjusted for company-level conduct. Certifications only count when they are current and issued by an accredited third party — a lapsed mark is removed from the score the moment we detect it.
- Certifications: Current, third-party audited marks across the product range.
- Materials & sourcing: Fibre and ingredient origin, recycled content, traceability.
- Labour standards: Published supplier lists, living-wage commitments, audit results.
- Packaging & end of life: Plastic-free, refillable, recyclable or compostable formats.
- Conduct: Recalls, greenwashing rulings and documented controversies.
Verify a brand yourself in four steps
- Search the register. B Corp, GOTS, Fair Trade and Leaping Bunny all publish searchable public directories.
- Check the expiry. Certificates are time-limited; an undated logo on a website proves nothing.
- Read the scope. Certification often covers one facility or one line, not the whole catalogue.
- Look for a supplier list. Brands confident in their chain publish tier-one factories by name.
Score ranges, in plain language
85–100
Best in class
Multiple current audits, published supply chain, no open controversies.
70–84
Solidly credible
At least one strong audited claim, with a known weakness we describe on the page.
Below 70
Proceed with care
Thin verification, or an unresolved recall or greenwashing finding on record.
How brand pages are built
Each brand page aggregates every audited product from that brand, its verified certifications, its parent company, and any documented recall or controversy. The brand score is the weighted average of its products' ethics scores, adjusted for conduct findings at group level — so a well-certified brand owned by a group with an open labour finding does not read as clean.
Ownership is recorded because it changes what a claim means. A cruelty-free subsidiary inside a group that tests where required by law is a materially different proposition from an independent brand with the same badge, and that distinction is invisible on packaging.
Comparing brands fairly
Brand averages reward consistency, not a single flagship product. A brand with one exceptional item and a long tail of uncertified stock will score below a brand whose entire range is certified, which is usually what shoppers actually want to know.
Range size is shown alongside the score so you can judge confidence. A 92 across four audited products is a weaker signal than an 84 across sixty, and both are shown rather than blended into a single number.
What a brand score includes
| Input | Effect | Notes |
|---|---|---|
| Average product ethics score | Primary driver | Weighted by number of audited products to avoid small-sample flattery |
| Certification breadth | Raises score | Marks held across the range, not on one hero item |
| Open recalls | Lowers score | High-severity recalls suppress the brand until resolved |
| Documented controversies | Lowers score | Weighted by severity and recency, decaying over three years |
| Parent company conduct | Lowers score | Group-level findings apply to subsidiaries at reduced weight |
| Transparency | Raises score | Published supplier lists, audits and full formulations |
Frequently asked
How is a brand score calculated?+
It is the sample-weighted average of the brand's audited product scores, adjusted for certification breadth, open recalls, documented controversies and parent-company conduct.
Why does a brand I know have no page?+
Brand pages are created once at least one of its products has completed an audit. Brands with no verifiable documentation are not listed rather than being listed with a guess.
Can a brand improve its score?+
Yes. Adding verifiable certifications, publishing supplier lists, closing recalls and completing corrective plans all raise it, and changes take effect in the next audit cycle.
Do you contact brands before publishing?+
We use public documentation, and brands can submit evidence or corrections to editorial@revwix.com at any time. Verified factual errors are fixed as soon as verified.