Ethical Brands

How a brand score is built

A brand score is the weighted average of every product we hold for that brand, adjusted for company-level conduct. Certifications only count when they are current and issued by an accredited third party — a lapsed mark is removed from the score the moment we detect it.

• Certifications: Current, third-party audited marks across the product range.
• Materials & sourcing: Fibre and ingredient origin, recycled content, traceability.
• Labour standards: Published supplier lists, living-wage commitments, audit results.
• Packaging & end of life: Plastic-free, refillable, recyclable or compostable formats.
• Conduct: Recalls, greenwashing rulings and documented controversies.

Verify a brand yourself in four steps

1. Search the register. B Corp, GOTS, Fair Trade and Leaping Bunny all publish searchable public directories.
2. Check the expiry. Certificates are time-limited; an undated logo on a website proves nothing.
3. Read the scope. Certification often covers one facility or one line, not the whole catalogue.
4. Look for a supplier list. Brands confident in their chain publish tier-one factories by name.