Brand transparency leaderboard
The brands in our database, ranked by their average ethics score across every published product. Score reflects verified certifications, materials, and supply-chain transparency.
Top 10
- 🥇Dr. Bronner’s2 products reviewed97
- 🥈Meliora Cleaning Products2 products reviewed97
- 🥉Pachamama Coffee2 products reviewed97
- #4Dr. Bronner's24 products reviewed96.9
- #54-Legger2 products reviewed96.5
- #6Terra Thread6 products reviewed96.3
- #7Ethique2 products reviewed96
- #8Fairphone2 products reviewed96
- #9Patagonia4 products reviewed95.8
- #10Wisdom Supply Co.7 products reviewed95.7
Ranked 11–60
How scoring works
Every product is scored on a 0–100 scale across four pillars: third-party certifications (Vegan, B Corp, Fair Trade, Leaping Bunny, GOTS, FSC), materials & ingredient transparency, brand-level disclosures (supply chain, labor, climate), and watchdog signals.
Brands need at least 2 published products to qualify for the leaderboard. Read the full methodology.
What a brand's average score really tells you
A brand average summarises how consistently a company can back up its claims across its catalogue, not how good its best product is. A brand with three audited hero products and forty undocumented ones will sit far below a smaller label that certifies everything it sells — and that is the point of the leaderboard.
Because the average is drawn from published products only, breadth matters. Brands need at least two scored products to appear, which keeps single-item outliers from topping the table. Where a brand's range is uneven, the spread between its best and worst product is usually the more useful number, and both are visible on the brand page.
Transparency is a behaviour, not a badge
The companies that score well here tend to share three habits: they publish supplier or factory information, they keep certification numbers where a reader can check them, and they acknowledge problems in public rather than deleting them. None of those habits require a large budget.
The inverse pattern is equally consistent. Long sustainability narratives with no verifiable specifics, awards that the brand created, and 'coming soon' impact reports correlate with low scores. Silence is treated as missing evidence, and unverified claims are treated as marketing.
Score bands on this leaderboard
| Band | What it usually means | Typical evidence |
|---|---|---|
| 85–100 | Verification is the default across the catalogue | Multiple active certifications, named suppliers, published audits |
| 70–84 | Strong but uneven — hero lines are certified, others are not | Certified flagships, partial ingredient disclosure |
| 55–69 | Credible intent, thin documentation | One certification or good packaging, little supply-chain data |
| Below 55 | Claims cannot currently be checked | No registers, no disclosure, or open controversy notes |
Comparing two brands fairly
- Compare catalogue sizeA 6-product label and a 600-product group are not the same test.
- Look at the worst productConsistency is a better ethics signal than a certified flagship.
- Check the parent companyOwnership can change what a cruelty-free or organic claim covers.
- Read open notesAn unresolved recall or ruling outweighs a small score advantage.