100% PURE
100% PURE offers 1 product on RevWix across Beauty & Personal Care, with an average ethics score of 85/10 and recurring certifications including Cruelty-Free, Vegan, Non-Toxic.
Standards & certifications
Verified credentials appearing across 100% PURE's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Sourcing9/10
- Environment9/10
- Labor8/10
- Transparency8/10
- Animal Welfare8/10
Categories covered
Where 100% PURE shows up across our directory.
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across 100% PURE's products.
- ✓Improves skin texture and tone
- ✓Brightens and evens out skin
- ✓Non-greasy formula
Sustainability commitments
"100% PURE uses organic and natural ingredients, and their products are packaged in recyclable materials. They are also a certified B Corporation."
100% PURE scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | 100% Pure Vitamin C + E Serum Moisturizer, Unscented, 1.0 oz | 85 | 4.5(2,138) | $39.00 |
Products from 100% PURE
100% PURE Vitamin C + E Serum Moisturizer is an unscented, non-toxic serum that targets signs of aging and brightens skin. It's suitable for all skin types and is great for both men and women.
How to read 100% PURE's ethics scores
Each 100% PURE product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on 100% PURE's own marketing language.
The spread matters as much as the top score. If 100% PURE's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying 100% PURE
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against 100% PURE's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying 100% PURE with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is 100% PURE an ethical brand?+
100% PURE's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is 100% PURE certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do 100% PURE products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to 100% PURE?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the 100% PURE product you were considering.