As I Am
As I Am offers 2 products on RevWix across Beauty & Personal Care, with an average ethics score of 92/10 and recurring certifications including Vegan, Cruelty-Free, Cruelty Free.
Standards & certifications
Verified credentials appearing across As I Am's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare51.5/10
- Sourcing44.5/10
- Labor42.5/10
- Environment40/10
- Transparency37/10
Categories covered
Where As I Am shows up across our directory.
- Beauty & Personal Care2
What reviewers highlight
Strengths mentioned most often across As I Am's products.
- ✓Effective cleanser for curly, coily, and textured hair
- ✓Gentle and moisturizing
- ✓Pleasant scent
- ✓Great detangling
- ✓Hydrates curls
- ✓Nice scent
Sustainability commitments
"As I Am uses recyclable packaging and sources ingredients responsibly. However, they are not widely certified for sustainability."
"Recyclable packaging. Ingredients sourced from sustainable farms."
As I Am scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | As I Am Coconut Cowash Cleansing Conditioner | 92 | 4.7(1,742) | $13.99 |
| 2 | Curl Defense Leave-In Conditioner for Type 3-4 Curls, Coconut Limearita | 92 | 4.5(150) | $11.99 |
Products from As I Am
As I Am's Coconut Cowash Cleansing Conditioner is a sulfate-free, gentle cleanser designed for curly, coily, and textured hair. Suitable for those seeking effective, ethical hair care, as the product is vegan, cruelty-free, and contains organic ingredients (though not widely certified).
The Curl Defense Leave-In Conditioner from As I Am is a hydrating and detangling hair product perfect for Type 3-4 curly to coily hair. It's packed with coconut and jojoba oils to soothe and protect curls, while providing medium hold and frizz control. Primary keyword: 'leave-in conditioner for curly hair,' secondary keywords: 'hydrating leave-in, 4a hair products, as i am detangler, coconut limearita curl refresher, coily hair detangler.'
How to read As I Am's ethics scores
Each As I Am product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on As I Am's own marketing language.
The spread matters as much as the top score. If As I Am's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying As I Am
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against As I Am's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying As I Am with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is As I Am an ethical brand?+
As I Am's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is As I Am certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do As I Am products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to As I Am?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the As I Am product you were considering.