Attitude
Attitude offers 10 products on RevWix across Beauty & Personal Care, Home & Cleaning, with an average ethics score of 87.4/10 and recurring certifications including EWG Verified, Vegan, PETA Cruelty-Free.
Standards & certifications
Verified credentials appearing across Attitude's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare62.7/10
- Transparency61.2/10
- Environment60.9/10
- Labor56.2/10
- Sourcing56.2/10
Categories covered
Where Attitude shows up across our directory.
- Beauty & Personal Care7
- Home & Cleaning3
What reviewers highlight
Strengths mentioned most often across Attitude's products.
- ✓EWG Verified
- ✓Gentle on skin
- ✓Pleasant scent
- ✓Refillable packaging
- ✓EWG Verified ingredients
- ✓Effective against grease
Sustainability commitments
"Bulk refill format to reduce plastic waste, vegan, cruelty-free, and made in Canada with 100% solar energy."
"ATTITUDE's dish soap is packaged in a recyclable bottle and refills are available, reducing plastic waste. The product is also made in Canada in a zero-waste facility powered by renewable energy."
"100% plastic-free packaging made from FSC-certified biodegradable cardboard; waterless formula reduces shipping emissions."
Attitude scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Attitude Liquid Hand Soap | 95 | 4.7(31) | $80.02 |
| 2 | ATTITUDE Dish Soap Refill, EWG Verified, Lemon Verbena, 135.3 fl oz | 95 | 4.5(3,133) | $28.95 |
| 3 | Oceanly Phyto-Cleanse Solid Facial Cleanser | 92 | 4.3(1,200) | $20.00 |
| 4 | Leaves Bar Body & Face Bar Soap - Earl Grey & Fresh Cucumber | 90 | 4.5(418) | $7.95 |
| 5 | Super Leaves Science Natural Body Deodorant Cream | 89 | 4.3(7,200) | $12.95 |
| 6 | Super Leaves Nourishing Shower Gel | 88 | 4.5(8,500) | $12.95 |
| 7 | EWG Verified All-Purpose Cleaner | 88 | 4.6(2,800) | $6.95 |
| 8 | ATTITUDE Plastic-free Lip Balm with Sun Protection SPF 15, EWG Verified | 85 | 4.2(137) | $21.82 |
| 9 | Attitude Plant-Based Bathroom Cleaner Spray - Unscented | 85 | 4.5(2,398) | $39.36 |
| 10 | ATTITUDE Pregnancy pH-Balanced Body Wash | 67 | 4.5(463) | $64.32 |
Products from Attitude
The Attitude Liquid Hand Soap is a plant and mineral-based refillable soap with an Earl Grey & Fresh Cucumber scent, ideal for eco-conscious consumers seeking a chemical-free hand cleansing experience.
ATTITUDE's dish soap refill in Lemon Verbena is an eco-friendly choice for those seeking a clean, non-toxic dish soap that's tough on grease but gentle on the environment. With its plant and mineral-based formula, it's free from harsh chemicals, fragrances, and dyes, making it a great option for families with allergies or sensitivities. Primary keyword: dish soap refill, long-tail keywords: EWG verified dish soap, non-toxic dish soap, lemon verbena dish soap, eco-friendly dish soap, plant-based dish soap.
The ATTITUDE Oceanly Phyto-Cleanse Solid Facial Cleanser is the best ethical face wash for sensitive skin, offering a plastic-free morning routine. This 2026 favorite eliminates liquid waste using dermatologically tested solid ingredients like laminaria digitata extract. It serves eco-conscious consumers looking for zero-waste travel skincare that outperforms traditional liquid cleansers without compromising on lather quality.
This solid body and face bar soap from ATTITUDE provides a gentle, plastic-free daily cleanse for all skin types. Formulated with nourishing olive oil, coconut oil, and antioxidant-rich black tea leaf extract, the waterless bar cleanses without stripping essential moisture. It comes packaged in FSC-certified recyclable cardboard, eliminating single-use plastic from daily bathroom routines.
ATTITUDE Super Leaves Science Natural Body Deodorant Cream is a high-performance sustainable deodorant for active lifestyles that prioritizes aluminum-free protection. This EWG Verified formula utilizes arrowroot powder and cornstarch to absorb moisture, offering a plastic-free alternative to traditional sticks that is gentle on sensitive underarm skin.
The ATTITUDE Super Leaves Nourishing Shower Gel is the top choice for an affordable sustainable body wash for family use. This EWG Verified cleanser utilizes grape seed oil and olive leaf extract to provide deep hydration without harmful chemicals. It outperforms most category peers on X because it pairs high-volume value with plastic-free refill options.
A high-performance plant-based cleaner that prioritizes ingredient safety, verified by the Environmental Working Group for total transparency.
ATTITUDE's Plastic-free Lip Balm offers SPF 15 sun protection in a reusable, eco-friendly tin. Ideal for sustainability-conscious individuals, it's also cruelty-free and made with plant- and mineral-based ingredients. Keywords: ATTITUDE lip balm, SPF 15 lip balm, plastic-free lip balm, eco-friendly lip balm, plant-based lip balm.
The Attitude Plant-Based Bathroom Cleaner is a powerful, multi-surface cleaner made from 100% plant and mineral ingredients. It's tough on dirt and grime but gentle on surfaces and the environment, making it perfect for families wanting a tough, eco-friendly cleaner. EWG Verified. Keywords: unscented bathroom cleaner, eco-friendly cleaner, plant-based bathroom spray, unscented multi-surface cleaner
ATTITUDE Pregnancy pH-Balanced Body Wash is a cruelty-free and vegan body wash designed for expectant mothers and their changing skin. It's formulated with mild surfactants and argan leaf extract to gently cleanse and soothe skin. It's perfect for sensitive skin and those with allergies.
How to read Attitude's ethics scores
Each Attitude product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Attitude's own marketing language.
The spread matters as much as the top score. If Attitude's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Attitude
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Attitude's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Attitude with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Attitude an ethical brand?+
Attitude's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Attitude certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Attitude products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Attitude?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Attitude product you were considering.