Better & Better
Better & Better offers 3 products on RevWix across Health & Wellness, with an average ethics score of 82/10 and recurring certifications including BPA-free, FSC certified.
Standards & certifications
Verified credentials appearing across Better & Better's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment39.3/10
- Sourcing35.3/10
- Labor32.3/10
- Transparency31/10
- Animal Welfare30.3/10
Categories covered
Where Better & Better shows up across our directory.
- Health & Wellness3
What reviewers highlight
Strengths mentioned most often across Better & Better's products.
- ✓Biodegradable bamboo heads drastically reduce bathroom plastic waste
- ✓Castor-derived plant bristles contain zero petroleum nylon
- ✓Gentle on sensitive gums with 37,000 VPM sonic motor
- ✓Standard USB rechargeability eliminates disposable dry-cell batteries
- ✓Bamboo material
- ✓Soft bristles
Sustainability commitments
"Uses renewable, biodegradable bamboo replacement heads rather than petroleum-based plastics to eliminate microplastic shedding. Packaging is recyclable cardboard printed with vegetable inks."
"Bamboo handle, replaceable head"
"The toothbrush is made from biodegradable bamboo, and the packaging is 100% recyclable. The company also offers a recycling program for used toothbrush heads."
Better & Better scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Bamboo Sonic Electric Toothbrush | 84 | 4.4(83) | $79.99 |
| 2 | Better & Better Manual Bamboo Toothbrush Head Refill | 82 | 4.0(60) | $7.99 |
| 3 | Better & Better Bamboo Sonic Electric Toothbrush | 80 | 4.4(89) | $79.99 |
Products from Better & Better
The Better & Better Bamboo Sonic Electric Toothbrush is an eco-conscious sonic electric toothbrush designed for users seeking reduced bathroom plastic waste. Operating at 37,000 vibrations per minute across four custom brushing modes, it pairs a rechargeable handle with compostable bamboo replacement heads and plant-based bristles, delivering thorough plaque removal while significantly lowering microplastic exposure compared to conventional plastic alternatives.
Better & Better offers a sustainable manual bamboo toothbrush head refill for eco-friendly shoppers looking to reduce plastic waste. This eco-friendly option is compatible with Better & Better manual toothbrushes and features soft bristles.(Pack of 3)
The Better & Better bamboo sonic toothbrush offers eco-friendly oral care with its biodegradable bamboo body and plant-based bristles. It features 4 cleaning modes, a 2-minute timer, and up to 30 days of battery life. Keywords: bamboo toothbrush, eco-friendly, plant-based bristles, multiple cleaning modes.
How to read Better & Better's ethics scores
Each Better & Better product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Better & Better's own marketing language.
The spread matters as much as the top score. If Better & Better's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Better & Better
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Better & Better's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Better & Better with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Better & Better an ethical brand?+
Better & Better's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Better & Better certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Better & Better products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Better & Better?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Better & Better product you were considering.