Branch Basics
Branch Basics offers 4 products on RevWix across Home & Cleaning, with an average ethics score of 87.8/10 and recurring certifications including Leaping Bunny, EWG Verified, Non-GMO.
Standards & certifications
Verified credentials appearing across Branch Basics's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare75/10
- Environment74/10
- Transparency72.3/10
- Sourcing70.8/10
- Labor69.8/10
Categories covered
Where Branch Basics shows up across our directory.
- Home & Cleaning4
What reviewers highlight
Strengths mentioned most often across Branch Basics's products.
- ✓Truly fragrance-free and unscented — no masking fragrances
- ✓EWG Verified and Leaping Bunny certified
- ✓Concentrate drastically reduces packaging waste over time
- ✓Versatile: all-purpose, glass, bathroom from one concentrate
- ✓Incredibly safe for skin and lungs
- ✓Very cost-effective over time
Sustainability commitments
"Brand is a B Corp; bottles are refillable #2 HDPE; concentrate reduces plastic by 94% vs. single-use sprays; all ingredients are plant-derived and biodegradable; company offsets shipping emissions."
"Concentrate reduces plastic waste and shipping emissions; refillable system."
"Recyclable bottles, biodegradable solution, and USA-made."
Branch Basics scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Branch Basics Surface Cleaning Kit | 92 | 4.7(404) | $67.00 |
| 2 | EWG Verified All-Purpose Cleaner Concentrate | 89 | 4.5(1,200) | $55.00 |
| 3 | Branch Basics Surface Cleaning Kit: 33.8 oz Concentrate, Refillable Bottles | 85 | 4.7(433) | $67.00 |
| 4 | Branch Basics Premium Kit: All-Purpose, Glass, Bathroom, Hand Wash, Laundry | 85 | 4.7(181) | $75.00 |
Products from Branch Basics
The Branch Basics Surface Cleaning Kit is a plant-based, human-safe, fragrance-free concentrate that makes 17 refills, ideal for eco-conscious families seeking a truly unscented, zero-waste cleaning system for every surface. It is best for those who want a single concentrate to replace all their conventional cleaners without sacrificing performance.
A highly versatile, plant-based concentrate that replaces a dozen different toxic cleaners with one safe, non-toxic formula.
The Branch Basics Surface Cleaning Kit is a versatile, biodegradable, and non-toxic cleaning solution suited for general surfaces, ideal for homes with kids and pets. It's free of synthetic fragrances and made from plant-derived ingredients. The kit includes 6 refillable bottles (Multipurpose, Bathroom, Kitchen,Wood Floor, Streak Free, Laundry) with a 33.8 oz concentrate and an EPA Safer Choice certification. Key ingredients include Coco Glucoside, Sodium Carbonate, and Potassium Hydroxide. The glass and plastic bottles are recyclable. The company is women-owned and made in the USA. The primary keyword is 'natural cleaning kit', and secondary keywords are 'plant-based cleaning', 'non-toxic cleaning solution', 'safe for pets', 'EPA Safer Choice', ' Branch Basics Surface Cleaning Kit reviews', ' Branch Basics cleaning refills'.
The Branch Basics Premium Kit is an all-around, eco-friendly cleaning solution perfect for households seeking non-toxic, versatile alternatives. This kit includes 6 concentrates that create 24 cleaning products, tailored for use on diverse surfaces like glass, bathroom fixtures, hands, and laundry.
How to read Branch Basics's ethics scores
Each Branch Basics product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Branch Basics's own marketing language.
The spread matters as much as the top score. If Branch Basics's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Branch Basics
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Branch Basics's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Branch Basics with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Branch Basics an ethical brand?+
Branch Basics's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Branch Basics certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Branch Basics products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Branch Basics?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Branch Basics product you were considering.