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Verified ethical brand

Calm

Calm offers 1 product on RevWix across Health & Wellness, with an average ethics score of 88/10 and recurring certifications including cruelty-free, vegan.

Ethics avg 88 1 product Price $$$
Calm

Standards & certifications

Verified credentials appearing across Calm's product range.

cruelty-free ×1vegan ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Sourcing9/10
  • Transparency9/10
  • Animal Welfare9/10
  • Labor8/10
  • Environment8/10

Categories covered

Where Calm shows up across our directory.

  • Health & Wellness1

What reviewers highlight

Strengths mentioned most often across Calm's products.

  • ✓promotes relaxation
  • ✓sustainably sourced essential oils
  • ✓nicely sized bottle
  • ✓love the scent

Sustainability commitments

"Calm uses essential oils sourced from sustainable farms, and their products are vegan and cruelty-free."

Calm scores & reviews

Average ethics score
88/100
Shopper rating
4.7 / 5
across 1 products
Shopper ratings counted
800
from retailer listings
RevWix reader reviews
800
on product pages

Ethics score spread

  • 90–1000
  • 80–891
  • 70–790
  • 60–690
  • Under 600

Scores come from our published methodology.

Product scorecard

#ProductEthicsShopper ratingPrice
1Calm Sleep Support Pillow Spray884.7(800)$40.00

Products from Calm

Calm Sleep Support Pillow Spray
cruelty-freevegan
4.7 (800)

Calm's Sleep Support Pillow Spray promotes relaxation and natural sleep. Formulated with essential oils like lavender, chamomile, and vetiver, it's perfect for those wanting a spa-like bedtime routine. Keywords: pillow spray, lavender sleep aid, natural sleep support, essential oils.

Showing 1–1 of 1

How to read Calm's ethics scores

Each Calm product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Calm's own marketing language.

The spread matters as much as the top score. If Calm's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Calm

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Calm's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Calm score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Calm with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Calm an ethical brand?+

Calm's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Calm certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Calm products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Calm?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Calm product you were considering.