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Verified ethical brand

Clay & Coal

Clay & Coal offers 2 products on RevWix across Kitchen & Dining, with an average ethics score of 81.5/10.

Ethics avg 81.5 2 products Price $$ · $$$$
Clay & Coal

Ethics breakdown

Average scores across our scoring pillars.

  • Sourcing46.5/10
  • Transparency46.5/10
  • Labor44.5/10
  • Environment43.5/10
  • Animal Welfare35/10

Categories covered

Where Clay & Coal shows up across our directory.

  • Kitchen & Dining2

What reviewers highlight

Strengths mentioned most often across Clay & Coal's products.

  • ✓Unique design
  • ✓High-quality
  • ✓Perfect size
  • ✓Supports small business
  • ✓Unique rustic charm
  • ✓Great size for meals or snacks

Sustainability commitments

"Artisan-made, supports small business, locally sourced materials."

"Handmade in the USA, minimizes waste, supports local artisans"

Clay & Coal scores & reviews

Average ethics score
82/100
Shopper rating
—
not available
Shopper ratings counted
—
from retailer listings
RevWix reader reviews
228
on product pages

Ethics score spread

  • 90–1000
  • 80–891
  • 70–791
  • 60–690
  • Under 600

Scores come from our published methodology.

Product scorecard

#ProductEthicsShopper ratingPrice
1Clay & Coal Artisan Small Batch Glazed Ceramic Mug85—$25.00
2Handcrafted Stoneware Small Batch Ceramic Serving Bowl78—$45.00

Products from Clay & Coal

Clay & Coal Artisan Small Batch Glazed Ceramic Mug
4.5 (108)

Experience the unique charm of handmade pottery with this Clay & Coal Artisan Small Batch Glazed Ceramic Mug. Perfect for coffee, tea, or a hot chocolate, it's a delightful addition to any kitchen counter. Each mug is one-of-a-kind, crafted by skilled artisans using sustainable, locally sourced clay. Embrace the beauty of imperfection and support small, independent businesses.

Handcrafted Stoneware Small Batch Ceramic Serving Bowl
4.8 (120)

Savor your meals in style with this Handcrafted Stoneware Small Batch Ceramic Serving Bowl from Clay & Coal, perfect for rustic and eco-conscious homeowners. This bowl is handmade with love in the USA using lead-free, non-toxic glazes and locally sourced clay, ensuring zero waste and minimal environmental impact. Its unique, rustic charm adds warmth to any table setting.

Showing 1–2 of 2

How to read Clay & Coal's ethics scores

Each Clay & Coal product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Clay & Coal's own marketing language.

The spread matters as much as the top score. If Clay & Coal's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Clay & Coal

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Clay & Coal's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Clay & Coal score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Clay & Coal with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Clay & Coal an ethical brand?+

Clay & Coal's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Clay & Coal certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Clay & Coal products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Clay & Coal?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Clay & Coal product you were considering.