Colgate
Colgate offers 4 products on RevWix across Health & Wellness, with an average ethics score of 77/10 and recurring certifications including B Corp, Vegan, Cruelty-Free.
Standards & certifications
Verified credentials appearing across Colgate's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare75/10
- Environment66/10
- Sourcing65.3/10
- Labor64/10
- Transparency58.8/10
Categories covered
Where Colgate shows up across our directory.
- Health & Wellness4
What reviewers highlight
Strengths mentioned most often across Colgate's products.
- ✓Recyclable packaging
- ✓Sustainable bamboo material
- ✓Charcoal-infused bristles fight plaque and tartar
- ✓Recyclable through TerraCycle
- ✓B Corp certified
- ✓Effective cleaning action
Sustainability commitments
"Made from biodegradable bamboo; charcoal-infused bristles enhance sustainability by neutralizing odors; recyclable through TerraCycle's Oral Care Recycling Program."
"The Colgate homeostasis+ Refillable Toothbrush Heads are designed to be recyclable through a third-party recycling program. The packaging is also made from recycled materials."
"Bamboo handle is recyclable and produced without harmful chemicals"
Colgate scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Colgate Bamboo Charcoal Reusable Toothbrush | 92 | 4.8(12,345) | $3.99 |
| 2 | Colgate homeostasis+ Refillable Toothbrush Heads, 4 Count | 78 | 4.6(12) | $12.99 |
| 3 | Colgate Bamboo Charcoal Toothbrush, Adult, 4 Count | 78 | 4.5(1,217) | $5.99 |
| 4 | Colgate 360 Advanced Floss-Tip Soft Toothbrush | 60 | 4.6(16,901) | $7.99 |
Products from Colgate
The Colgate Bamboo Charcoal Reusable Toothbrush is an eco-friendly alternative to traditional plastic toothbrushes. Crafted from sustainable bamboo and featuring charcoal-infused bristles, it naturally fights plaque and tartar while being gentle on gums. This recyclable toothbrush is perfect for environmentally-conscious individuals looking to reduce their plastic consumption.
The Colgate homeostasis+ Refillable Toothbrush Heads are designed for use with the Colgate homeostasis+ electric toothbrush. They feature sonic cleaning action with 25,000 strokes per minute to remove plaque and whiten teeth. These brush heads are recyclable and come in a pack of 4. This product is ideal for those looking to maintain good oral hygiene and reduce their environmental impact.
The Colgate Bamboo Charcoal Toothbrush is an eco-friendly alternative to traditional toothbrushes, with bamboo handles and charcoal-infused bristles. This pack contains four toothbrushes, ideal for households seeking a sustainable oral care solution. Primary keyword: Charcoal Toothbrush.
The Colgate 360 Advanced Floss-Tip Soft Toothbrush is a manually operated toothbrush featuring built-in flossing bristles to remove plaque and food particles between teeth. It's suitable for adults and kids, providing a thorough clean and promoting dental health.
How to read Colgate's ethics scores
Each Colgate product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Colgate's own marketing language.
The spread matters as much as the top score. If Colgate's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Colgate
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Colgate's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Colgate with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Colgate an ethical brand?+
Colgate's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Colgate certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Colgate products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Colgate?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Colgate product you were considering.