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Verified ethical brand

Daniel Smith

Daniel Smith offers 6 products on RevWix across Arts & Crafts, with an average ethics score of 72.5/10 and recurring certifications including B Corp, EcoCrest, OEKO-TEX Standard 100.

Ethics avg 72.5 6 products Price $$ · $$$ · $$$$
Daniel Smith

Standards & certifications

Verified credentials appearing across Daniel Smith's product range.

B Corp ×1EcoCrest ×1OEKO-TEX Standard 100 ×1B Corp Certified ×1Non-GMO ×1Responsibly Sourced ×1Cruelty-Free ×1ASTM D-4236 Certified ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare61.2/10
  • Sourcing60.3/10
  • Environment58.8/10
  • Labor57.8/10
  • Transparency54.3/10

Categories covered

Where Daniel Smith shows up across our directory.

  • Arts & Crafts6

What reviewers highlight

Strengths mentioned most often across Daniel Smith's products.

  • ✓Excellent lightfastness
  • ✓Vibrant, lightfast colours
  • ✓Professional-grade quality
  • ✓Recyclable packaging
  • ✓Responsibly sourced pigments
  • ✓High pigment concentration

Sustainability commitments

"Daniel Smith uses recycled and recyclable packaging, with a commitment to reducing carbon footprint through eco-friendly manufacturing practices."

"Daniel Smith practices responsible pigment mining and ensures over 70% of their packaging is recycled or recyclable."

"Handcrafted in the USA with a focus on sourcing minerals directly from sustainable mines; uses recyclable aluminum packaging."

Daniel Smith scores & reviews

Average ethics score
72/100
Shopper rating
4.9 / 5
across 6 products
Shopper ratings counted
13,115
from retailer listings
RevWix reader reviews
17503
on product pages

Ethics score spread

  • 90–1002
  • 80–892
  • 70–791
  • 60–690
  • Under 601

Scores come from our published methodology.

Products from Daniel Smith

Daniel Smith Watercolour Tube Sets
95Excellent
B CorpEcoCrestOEKO-TEX Standard 100
4.9 (7,500)

Discover Daniel Smith's rich and vibrant Watercolour Tube Sets, perfect for artists seeking professional-grade, environmentally conscious paints. Ideal for both beginners and experienced artists.

Daniel Smith Hand-Made Watercolor Art Box
B Corp CertifiedNon-GMOResponsibly Sourced
4.6 (1,100)

The Daniel Smith Hand-Made Watercolor Art Box is a premium set of 15 half-pan watercolors designed for artists seeking high-quality, eco-friendly art supplies. With excellent lightfastness and vibrant colors, these paints are perfect for professionals and enthusiasts alike.

Daniel Smith Extra Fine Watercolors 15ml Tube
Cruelty-FreeASTM D-4236 Certified
4.9 (8,450)

The Daniel Smith Extra Fine Watercolors 15ml Tube is a professional-grade pigment-rich paint ideal for professional artists seeking sustainable watercolor paints for fine art. These paints offer unparalleled lightfastness and granulation, utilizing ethically sourced minerals and pigments that outperform traditional synthetic alternatives in color depth and longevity.

Daniel Smith Watermedia transparent Paints - 15ml Tube
AP Certificate of Excellence
4.7 (152)

The Daniel Smith Watermedia transparent Paints are a set of high-quality, professional-grade watercolors designed for artists seeking strong pigmentation, versatility, and ease of application. These USA-made paints are suitable for both beginners and experienced artists looking to expand their watercolor palette. Keywords: Daniel Smith, watermedia, transparent watercolor paints, professional-grade, strong pigmentation, art supplies, made in USA.

Daniel Smith Extra Fine Watercolour Tube Set - 15 Colors
4.9 (70)

Daniel Smith's Extra Fine Watercolour Tube Set - 15 Colors consists of lightfast, artist-grade pigments for creating vibrant, lasting watercolor paintings. Ideal for both beginners and experienced artists, these eco-friendly, velké-salt, gado-gochin tubes are versatile for various techniques.

Daniel Smith Watercolor Tube Paint - 15 ml
AP Non-Toxic
4.8 (231)

Daniel Smith's 15 ml Watercolor Tube Paint is a high-quality, professional-grade watercolor paint set suitable for artists of all skill levels. It's known for its vibrant colors, excellent lightfastness, and versatility. This product is free from heavy metals and toxic substances due to its AP Non-Toxic certification. The set contains 10 colors, including Quinacridone Magenta, Phthalo Blue (Green Shade), Sap Green, and more. It's perfect for artists looking to create detailed, luminous paintings with extensive color options and outstanding pigmentation.

Showing 1–6 of 6

How to read Daniel Smith's ethics scores

Each Daniel Smith product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Daniel Smith's own marketing language.

The spread matters as much as the top score. If Daniel Smith's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Daniel Smith

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Daniel Smith's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Daniel Smith score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Daniel Smith with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Daniel Smith an ethical brand?+

Daniel Smith's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Daniel Smith certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Daniel Smith products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Daniel Smith?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Daniel Smith product you were considering.