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Verified ethical brand

e.l.f. Cosmetics

e.l.f. Cosmetics offers 2 products on RevWix across Beauty & Personal Care, with an average ethics score of 72.5/10 and recurring certifications including Cruelty Free, Cruelty Free International, Cruelty-Free.

Ethics avg 72.5 2 products Price $ · $$
e.l.f. Cosmetics

Standards & certifications

Verified credentials appearing across e.l.f. Cosmetics's product range.

Cruelty Free ×1Cruelty Free International ×1Cruelty-Free ×1Vegan ×1Leaping Bunny ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare52/10
  • Transparency38/10
  • Labor36/10
  • Sourcing33/10
  • Environment31.5/10

Categories covered

Where e.l.f. Cosmetics shows up across our directory.

  • Beauty & Personal Care2

What reviewers highlight

Strengths mentioned most often across e.l.f. Cosmetics's products.

  • ✓Affordable
  • ✓Hydrating
  • ✓Cruelty-free
  • ✓Vegan
  • ✓Invisible on all skin tones, no white cast
  • ✓Very affordable for a Leaping Bunny certified product

Sustainability commitments

"Cruelty-free and vegan formula. Packaged in recyclable materials. e.l.f. Cosmetics strives to reduce waste and uses recycled materials in their packaging."

"Brand is Leaping Bunny and vegan certified but packaging is standard plastic (non-recycled) and made in China with limited transparency on carbon footprint. No FSC or PCR materials used."

e.l.f. Cosmetics scores & reviews

Average ethics score
73/100
Shopper rating
4.5 / 5
across 2 products
Shopper ratings counted
1,920
from retailer listings
RevWix reader reviews
1809
on product pages

Ethics score spread

  • 90–1000
  • 80–890
  • 70–792
  • 60–690
  • Under 600

Scores come from our published methodology.

Product scorecard

#ProductEthicsShopper ratingPrice
1e.l.f. Glow Reviver Lip Oil Stick754.3(345)$6.00
2e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50704.6(1,575)$15.00

Products from e.l.f. Cosmetics

e.l.f. Glow Reviver Lip Oil Stick
75Excellent
Cruelty FreeCruelty Free International
4.2 (234)

The e.l.f. Glow Reviver Lip Oil Stick is a vegan, tinted, and hydrating lip oil that imparts a soft-shine shimmer finish. It's perfect for those seeking a cruelty-free and affordable lip treatment.

e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50
Cruelty-FreeVeganLeaping Bunny
4.6 (1,575)

e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 is a clear, lightweight sunscreen stick for daily face protection that disappears without a white cast. It is vegan, cruelty-free, and Leaping Bunny certified, making it an affordable ethical choice for everyday under-makeup wear.

Showing 1–2 of 2

How to read e.l.f. Cosmetics's ethics scores

Each e.l.f. Cosmetics product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on e.l.f. Cosmetics's own marketing language.

The spread matters as much as the top score. If e.l.f. Cosmetics's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying e.l.f. Cosmetics

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against e.l.f. Cosmetics's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every e.l.f. Cosmetics score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying e.l.f. Cosmetics with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is e.l.f. Cosmetics an ethical brand?+

e.l.f. Cosmetics's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is e.l.f. Cosmetics certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do e.l.f. Cosmetics products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to e.l.f. Cosmetics?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the e.l.f. Cosmetics product you were considering.