Earth Mama
Earth Mama offers 7 products on RevWix across Baby & Kids, Health & Wellness, Beauty & Personal Care, with an average ethics score of 89.4/10 and recurring certifications including Non-GMO, EcoCert Cosmos Organic, Leaping Bunny cruelty-free.
Standards & certifications
Verified credentials appearing across Earth Mama's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment34.4/10
- Sourcing34/10
- Transparency33.9/10
- Animal Welfare33.7/10
- Labor33.4/10
Categories covered
Where Earth Mama shows up across our directory.
- Baby & Kids3
- Health & Wellness3
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across Earth Mama's products.
- ✓Gentle and soothing for sensitive skin
- ✓Highly moisturizing without feeling greasy
- ✓Fragrance-free, perfect for newborns
- ✓Fragrance-free formula for families avoiding scented baby-care products.
- ✓Contains organic calendula and shea butter.
- ✓Formulated without parabens, phthalates, or synthetic fragrances.
Sustainability commitments
"USDA certified organic, non-GMO, vegan, and cruelty-free. Packaged in a recyclable bottle."
"Plastic bottles are recyclable; the brand uses solar-powered manufacturing for many processes."
"Eco-friendly packaging, vegan, cruelty-free, and made with organic, fairly traded ingredients."
Earth Mama scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Earth Mama Baby Lotion | 95 | 4.6(4,845) | $24.50 |
| 2 | Earth Mama Simply Non-Scents Baby Lotion | 92 | 4.8(4,850) | $15.99 |
| 3 | Earth Mama Postpartum Recovery Kit | 92 | 4.7(553) | $35.99 |
| 4 | Earth Mama Belly Butter | 90 | 4.6(3,397) | $21.84 |
| 5 | Earth Mama Morning Wellness Tea, 16oz | 89 | 4.5(322) | $9.49 |
| 6 | Earth Mama - Simply Non-Scents Baby Wash | 85 | 4.6(2,940) | $31.49 |
| 7 | Earth Mama Herbal Perineal Spray | 83 | 4.6(15,130) | $23.92 |
Products from Earth Mama
Earth Mama's Baby Lotion is a gentle, fraudance-free moisturizer for babies and children, rich in organic calendula and aloe vera. This USDA certified organic lotion is perfect for Bomber sensitive skin and free from harsh chemicals.
Earth Mama Simply Non-Scents Baby Lotion is a fragrance-free moisturizer made in the USA and supplied in an 8 fl oz recyclable plastic bottle. It contains organic calendula and shea butter, with no parabens, phthalates, or synthetic fragrances. It is intended for newborns and fragrance-sensitive families, though suitability for eczema-prone skin should be checked individually.
Earth Mama's Postpartum Recovery Kit supports healing after childbirth with gentle, organic products. Good for eco-conscious parents seeking effective, natural postpartum care.
Earth Mama's Belly Butter is an organic, non-GMO belly cream designed to help prevent and support healthy skin during and after pregnancy. It's perfect for anyone looking for a gentle, natural alternative to mainstream skincare products. Made with a blend of nourishing ingredients like shea butter, cocoa butter, and calendula, it's hydrating without being greasy. The primary keyword is 'pregnancy belly butter', and secondary keywords include 'organic belly butter', 'natural belly cream', 'pregnancy stretch mark cream', 'belly skin care', and 'sensitive skin belly butter'.
Earth Mama's Morning Wellness Tea is a caffeine-free blend of organic herbs designed to support women during pregnancy. The primary keyword is 'pregnancy tea', and secondary keywords include 'herbal tea for pregnancy', 'caffeine-free pregnancy tea', 'organic pregnancy tea', 'Earth Mama pregnancy tea', ' Morning Wellness Tea'.
Earth Mama's Simply Non-Scents Baby Wash is a gentle, plant-based cleanser suitable for newborns and beyond. Enhanced by organic herbs, it's perfect for those seeking a fragrance-free option. The primary keyword is baby wash, and secondary keywords include fragrance-free baby wash, natural baby wash, organic baby wash, and plant-based baby wash.
Earth Mama's Herbal Perineal Spray is an organic post-birth feminine care essential, perfect for new moms seeking natural relief from discomfort. It includes witch hazel, organic herbs, and no harsh chemicals, providing quick cooling and soothing comfort. Primary keyword: Natural post-birth care spray. Secondary keywords: organic perineal spray, postpartum relief, natural postpartum care, witch hazel spray, herbal perineal spray.
How to read Earth Mama's ethics scores
Each Earth Mama product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Earth Mama's own marketing language.
The spread matters as much as the top score. If Earth Mama's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Earth Mama
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Earth Mama's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Earth Mama with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Earth Mama an ethical brand?+
Earth Mama's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Earth Mama certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Earth Mama products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Earth Mama?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Earth Mama product you were considering.