Freshpet
Freshpet offers 2 products on RevWix across Pet Care, with an average ethics score of 83/10 and recurring certifications including No Artificial Colors or Flavors, No Antibiotics Ever, Whole Protein.
Standards & certifications
Verified credentials appearing across Freshpet's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment48.5/10
- Transparency48.5/10
- Sourcing46.5/10
- Animal Welfare46.5/10
- Labor43.5/10
Categories covered
Where Freshpet shows up across our directory.
- Pet Care2
What reviewers highlight
Strengths mentioned most often across Freshpet's products.
- ✓Real, fresh ingredients
- ✓Convenient re-sealable pouch
- ✓Great value for the price
- ✓Ideal for dogs of all ages
- ✓Made with natural ingredients
- ✓Refrigerated to maintain freshness
Sustainability commitments
"Freshpet sources their ingredients responsibly and uses minimal processing and packaging. They also support local farmers and use recyclable packaging."
"Freshpet supports sustainable farming practices and sources ingredients locally when possible. The brand is also committed to reducing environmental impact by using recyclable packaging."
Freshpet scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Freshpet Select Multi-Protein Complete Meal: Chicken, Beef, Egg & Salmon Recipe for Dogs | 88 | 3.9(66) | $52.50 |
| 2 | Freshpet Fresh From the Kitchen Dog Food, 4.5 lb | 78 | 4.6(665) | $26.49 |
Products from Freshpet
Freshpet Select Multi-Protein Complete Meal is a fresh, wholesome meal for dogs. Made with real chicken, beef, eggs, and salmon, this meal is gently cooked in its own sauce for a tasty, protein-rich option. Great for dogs of all ages. Primary keyword: fresh dog food. Secondary keywords: natural dog food, fresh-cooked dog food, budget-friendly dog food.
Freshpet Fresh From the Kitchen Dog Food, 4.5 lb is a fresh, refrigerated dog food made with natural ingredients sourced from the US. It's designed for adult dogs of all breeds and sizes, providing complete and balanced nutrition. The primary keyword is 'fresh dog food'.
How to read Freshpet's ethics scores
Each Freshpet product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Freshpet's own marketing language.
The spread matters as much as the top score. If Freshpet's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Freshpet
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Freshpet's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Freshpet with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Freshpet an ethical brand?+
Freshpet's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Freshpet certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Freshpet products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Freshpet?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Freshpet product you were considering.