Halo
Halo offers 2 products on RevWix across Pet Care, with an average ethics score of 85/10 and recurring certifications including American Humane Certified, Non-GMO Project, PCANI - People for Companion Animals Network, Inc..
Standards & certifications
Verified credentials appearing across Halo's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment55/10
- Labor52.5/10
- Sourcing52.5/10
- Animal Welfare52.5/10
- Transparency47.5/10
Categories covered
Where Halo shows up across our directory.
- Pet Care2
What reviewers highlight
Strengths mentioned most often across Halo's products.
- ✓Rich in omega fatty acids
- ✓No artificial ingredients
- ✓Supports muscle and bone health
- ✓Non-GMO ingredients
- ✓Suitable for sensitive stomachs
- ✓Complete and balanced
Sustainability commitments
"Brand sources its fish from sustainable and traceable sources, complying with the Marine Stewardship Council's standards."
"Halo uses non-GMO ingredients and commits to providing high-quality, natural pet food without artificial preservatives or colors."
Halo scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Halo, Purely for Pets Adult scoped for DogsMeal, Adult Salmon | 85 | 4.4(321) | $39.95 |
| 2 | Halo, Purely for Pets Sensitive Cat Food, Chicken Recipe Dinner, Pate, 5.5 oz, 24 Pack | 85 | 4.4(1,928) | $49.96 |
Products from Halo
Halo's Adult salmon dry dog food is perfect for adult dogs of all breeds, crafted with whole animal Grande salmon, omega-rich fish oil, and non-GMO produce. It's free from artificial colors, flavors, and preservatives. Primary keyword: adult salmon dog food. Long-tail keywords: adult dry dog food, salmon dog food, non-GMO dog food, whole animal dog food.
Halo's Sensitive Cat Food formula provides a complete and balanced meal with non-GMO ingredients, no artificial colors, or preservatives. Ideal for cats with sensitive stomachs or food allergies. Primary keyword: sensitive cat food. Secondary keywords: sensitive stomach cat food, cat allergy food, non-GMO cat food, pure cat food, holistic cat food, limited ingredient cat food, grain-free cat food, natural cat food.
How to read Halo's ethics scores
Each Halo product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Halo's own marketing language.
The spread matters as much as the top score. If Halo's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Halo
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Halo's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Halo with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Halo an ethical brand?+
Halo's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Halo certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Halo products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Halo?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Halo product you were considering.