Loloi
Loloi offers 2 products on RevWix across Furniture & Decor, with an average ethics score of 75/10 and recurring certifications including Vegan, No child labor (brand policy).
Standards & certifications
Verified credentials appearing across Loloi's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Labor77.5/10
- Sourcing75/10
- Animal Welfare74/10
- Environment72/10
- Transparency69/10
Categories covered
Where Loloi shows up across our directory.
- Furniture & Decor2
What reviewers highlight
Strengths mentioned most often across Loloi's products.
- ✓Soft, plush wool-viscose blend feels luxurious underfoot
- ✓Hand-tufted construction provides a unique textured look
- ✓High-low pile effectively hides footprints and vacuum marks
- ✓Large size options fit open-concept floor plans
- ✓Hand-woven from 100% natural, biodegradable wool yarn
- ✓Artisan construction supports traditional Indian handloom weaving
Sustainability commitments
"Wool is a renewable, biodegradable fiber sourced from New Zealand. The viscose is derived from wood pulp, but the brand does not specify FSC certification. Hand-tufting provides artisan employment in India, but Loloi does not disclose wages or factory conditions on this product page. The latex backing can affect recyclability."
"Handcrafted using biodegradable, renewable natural wool fiber rather than petroleum-based synthetic yarns such as polyester or polypropylene. Artisan hand-weaving operates with minimal electricity compared to industrial power looms. Loloi works alongside GoodWeave International across its handcrafted Indian artisan facilities to support fair labor conditions, though third-party animal welfare certifications like the Responsible Wool Standard (RWS) are not confirmed for this collection as of 2026."
Loloi scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Loloi Loren Terracotta/Sky 8'-4" x 11'-6" Area Rug | 76 | 4.4(6,396) | $256.49 |
| 2 | Chris Loves Julia Alfie Area Rug | 74 | 3.9(72) | $209.99 |
Products from Loloi
The Loloi Loren rug is a hand-tufted wool and viscose blend rug in a terracotta and sky blue pattern, ideal for boho or eclectic living rooms. This 8'4" x 11'6" rug features a high-low pile texture created by hand-tufted techniques in India. Loloi is known for transparent supply chains and partnerships with artisan communities, though this specific rug is not certified Fair Trade or organic.
The Chris Loves Julia x Loloi Alfie Area Rug is a hand-woven wool area rug crafted for homeowners seeking natural, artisan-made flooring. Woven by skilled artisans in India using 100% wool yarn, this low-profile flat-weave design brings textured warmth to bedrooms and living spaces while minimizing synthetic materials, offering durable, biodegradable natural fiber construction for mindful interior design.
How to read Loloi's ethics scores
Each Loloi product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Loloi's own marketing language.
The spread matters as much as the top score. If Loloi's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Loloi
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Loloi's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Loloi with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Loloi an ethical brand?+
Loloi's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Loloi certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Loloi products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Loloi?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Loloi product you were considering.