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Verified ethical brand

Merrell

Merrell offers 5 products on RevWix across Sports & Fitness, with an average ethics score of 63.2/10 and recurring certifications including B Corp, Responsible Wool Standard, LEED-certified manufacturing.

Ethics avg 63.2 5 products Price $$ · $$$ · $$$$
Merrell

Standards & certifications

Verified credentials appearing across Merrell's product range.

B Corp ×1Responsible Wool Standard ×1LEED-certified manufacturing ×1B-Corp ×1LEED certified ×1B Corp Certified ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Labor23.4/10
  • Sourcing22.6/10
  • Environment22/10
  • Transparency22/10
  • Animal Welfare19.8/10

Categories covered

Where Merrell shows up across our directory.

  • Sports & Fitness5

What reviewers highlight

Strengths mentioned most often across Merrell's products.

  • ✓Durable
  • ✓Comfortable
  • ✓Waterproof
  • ✓Versatile for various outdoor activities
  • ✓Good traction
  • ✓comfortable

Sustainability commitments

"B Corp certified, uses sustainable materials, and supports environmental initiatives."

"Merrell has a responsibility commitment focusing on waste reduction, ethical production, and sustainable materials."

"Merrell uses recycled materials and offsets 100% of their CO2 emissions"

Merrell scores & reviews

Average ethics score
63/100
Shopper rating
4.6 / 5
across 4 products
Shopper ratings counted
5,889
from retailer listings
RevWix reader reviews
5520
on product pages

Ethics score spread

  • 90–1000
  • 80–892
  • 70–791
  • 60–691
  • Under 601

Scores come from our published methodology.

Products from Merrell

Merrell Moab 2 Vent Waterproof Trail Shoes
B CorpResponsible Wool Standard
4.7 (1,200)

The Merrell Moab 2 Vent Waterproof Trail Shoes are reliable, waterproof hiking shoes suited for backpackers and outdoor enthusiasts seeking comfort and performance. These shoes feature a durable leather upper, a Vibram outsole, and a breathable mesh lining.

Merrell Moab 2 Vent Waterproof Hiking Shoes
LEED-certified manufacturing
4.5 (3,144)

The Merrell Moab 2 Vent is a waterproof hiking shoe, ideal for casual trail hiking. Its primary keyword is 'waterproof hiking shoe'.

Merrell Moab 2 Ventilated Hiking Shoes
B-CorpLEED certified
4.6 (1,032)

Merrell's Moab 2 Ventilated Hiking Shoes are ideal for hikers seeking comfort, support, and durability.

Merrell Women's Moab FST Trail Running Shoes
4.8 (15)

The Merrell Women's Moab FST are versatile trail running shoes designed for women, featuring a Vibram outsole for grip and durable materials. They are suitable for various terrains and weather conditions.

Merrell execution trail running shoes Women's
B Corp Certified
4.5 (129)

Merrell Execution Trail Running Shoes for Women are high-performance trail runners, perfect for avid female trail runners seeking eco-friendly footwear. These shoes feature a combination of recycled materials, Vibram MegaGrip outsole for enhanced traction, and a contoured footbed for optimal support and comfort.

Showing 1–5 of 5

How to read Merrell's ethics scores

Each Merrell product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Merrell's own marketing language.

The spread matters as much as the top score. If Merrell's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Merrell

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Merrell's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Merrell score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Merrell with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Merrell an ethical brand?+

Merrell's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Merrell certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Merrell products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Merrell?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Merrell product you were considering.