New Chapter
New Chapter offers 3 products on RevWix across Health & Wellness, with an average ethics score of 85/10 and recurring certifications including Non-GMO Project Verified, B Corp Certified, NSF Certified Gluten-Free.
Standards & certifications
Verified credentials appearing across New Chapter's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment89/10
- Sourcing87.3/10
- Animal Welfare85/10
- Transparency83/10
- Labor82.7/10
Categories covered
Where New Chapter shows up across our directory.
- Health & Wellness3
What reviewers highlight
Strengths mentioned most often across New Chapter's products.
- ✓Fermented for easy digestion
- ✓Regeneratively sourced ingredients
- ✓Carbon neutral manufacturing
- ✓No synthetic fillers
- ✓Marine Stewardship Council certified wild-caught salmon origin
- ✓Gentle expeller-pressed extraction retains natural omegas and astaxanthin
Sustainability commitments
"100% of waste is diverted from landfills at their Vermont facility. Uses FSC-certified paper for secondary packaging."
"Sourced exclusively from certified sustainable Marine Stewardship Council (MSC) Alaskan fisheries using salmon already harvested for human consumption to prevent by-catch waste. Manufactured utilizing slow expeller-pressing rather than harsh chemical solvents, packaged in recyclable glass."
"anchovies are a lower-impact fish species with rapid regeneration, sourced via New Chapter's trusted suppliers following sustainable practices."
New Chapter scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Men's Daily Multivitamin | 92 | 4.6(7,200) | $48.00 |
| 2 | Wholemega for Moms Prenatal Fish Oil | 85 | 4.7(1,416) | $39.97 |
| 3 | New Chapter WholeMega EPA-2X | 78 | 4.7(7,500) | $39.99 |
Products from New Chapter
The New Chapter Men's Daily Multivitamin is a fermented whole-food supplement designed for optimal absorption and gentle digestion, making it the best ethical multivitamin for men seeking sustainable nutrition. This 2026 formulation utilizes regenerative organic farming principles to ensure ingredient purity while maintaining a carbon-neutral footprint for eco-conscious consumers.
If you need a sustainable prenatal DHA fish oil, this whole-food omega supplement provides 100% wild Alaskan salmon oil to support fetal brain development and maternal postpartum well-being. New Chapter sources solely from certified sustainable fisheries without high-heat distillation, delivering natural omegas alongside astaxanthin in certified non-GMO softgels.
New Chapter WholeMega EPA-2X is high-potency omega-3 fish oil supplement derived from sustainably-sourced anchovies, designed for adults to support heart and brain health. It's third-party certified as non-GMO. Suits adults seeking potent, clean omega-3s for overall well-being.
How to read New Chapter's ethics scores
Each New Chapter product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on New Chapter's own marketing language.
The spread matters as much as the top score. If New Chapter's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying New Chapter
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against New Chapter's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying New Chapter with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is New Chapter an ethical brand?+
New Chapter's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is New Chapter certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do New Chapter products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to New Chapter?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the New Chapter product you were considering.