Ninety Percent
Ninety Percent offers 2 products on RevWix across Fashion & Apparel, with an average ethics score of 85/10 and recurring certifications including GOTS Organic, B Corp Certified, GOTS.
Standards & certifications
Verified credentials appearing across Ninety Percent's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare97.5/10
- Sourcing92.5/10
- Labor87.5/10
- Environment87.5/10
- Transparency85/10
Categories covered
Where Ninety Percent shows up across our directory.
- Fashion & Apparel2
What reviewers highlight
Strengths mentioned most often across Ninety Percent's products.
- ✓Soft and comfortable fabric
- ✓High-waisted and flattering fit
- ✓Eco-friendly materials and practices
- ✓Comfortable
- ✓Great support
- ✓Sustainable
Sustainability commitments
"The Ninety Percent uses a unique 'give-back' model where 90% of their profits go towards empowering causes, from education to women's rights to the environment."
"GOTS certified organic cotton. Ninety Percent donates 90% of their profits to various social causes."
Ninety Percent scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Ninety Percent Womens Brushed Organic Denim Skinny Jeans | 85 | 4.3(153) | $68.00 |
| 2 | Women's Organic Cotton Bralette 3-Pack | 85 | 4.5(72) | $32.00 |
Products from Ninety Percent
The Ninety Percent Womens Brushed Organic Denim Skinny Jeans are perfect for eco-conscious fashionistas looking for stylish, sustainable denim. They are made from 92% organic cotton and 8% elastane, providing a great balance of durability and comfort. Rated 4.2 out of 5 from over 200 reviews on their website and 4.3 out of 5 from over 150 reviews on Amazon.
Ninety Percent's Women's Organic Cotton Bralette 3-Pack is a guilt-free basics staple, perfect for eco-conscious women. These seamless, tagless bralettes are made from 100% certified organic cotton, providing comfort and support. Keywords: organic cotton bralette, sustainable underwear, eco-friendly basics.
How to read Ninety Percent's ethics scores
Each Ninety Percent product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Ninety Percent's own marketing language.
The spread matters as much as the top score. If Ninety Percent's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Ninety Percent
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Ninety Percent's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Ninety Percent with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Ninety Percent an ethical brand?+
Ninety Percent's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Ninety Percent certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Ninety Percent products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Ninety Percent?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Ninety Percent product you were considering.