NuLOOM
NuLOOM offers 2 products on RevWix across Furniture & Decor, with an average ethics score of 68.5/10 and recurring certifications including Vegan, OEKO-TEX Standard 100.
Standards & certifications
Verified credentials appearing across NuLOOM's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare96/10
- Labor68/10
- Sourcing64/10
- Transparency63.5/10
- Environment57/10
Categories covered
Where NuLOOM shows up across our directory.
- Furniture & Decor2
What reviewers highlight
Strengths mentioned most often across NuLOOM's products.
- ✓Excellent for outdoor or covered patio use with UV protection
- ✓Easy to clean with a garden hose or vacuum
- ✓Low profile design doesn't obstruct sliding doors or foot traffic
- ✓Large size coverage at a reasonable price point
- ✓Weatherproof flatweave resists UV fading, rain, and mildew buildup
- ✓Simple maintenance allows for quick hose-down washing and fast drying
Sustainability commitments
"Polypropylene is a plastic-based material that is not renewable or biodegradable. The rug is machine-woven in Turkey, a major rug-manufacturing hub. NuLOOM does not market any specific sustainability programs or recycled content, which limits its eco-score."
"The Asha collection leverages resilient machine-loomed polypropylene to withstand sunlight and rainfall, extending its functional utility across indoor and outdoor spaces. However, it does not utilize recycled fibers, lacks OEKO-TEX or Global Recycled Standard certifications, and cannot be readily recycled through curbside programs."
NuLOOM scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | NuLOOM Asha Light Brown Bordered Indoor/Outdoor Area Rug, 9' 6" x 12' | 74 | 4.6(2,041) | $216.39 |
| 2 | Asha Bordered Indoor/Outdoor Area Rug | 63 | 4.6(2,048) | $135.99 |
Products from NuLOOM
The NuLOOM Asha rug is a light brown indoor/outdoor polypropylene rug suitable for patios, sunrooms, or high-traffic indoor spaces. This 9'6" x 12' rug features a bordered, flatweave design that is UV-stabilized to resist fading in sunlight. NuLOOM is a US-based brand focused on affordable, machine-made rugs, but the company discloses limited information on its supply chain or labor practices.
The nuLOOM Asha Bordered Indoor Outdoor Area Rug is a flatweave synthetic floor covering designed for patios, decks, and high-traffic interior spaces. Crafted with a clean perimeter border, it provides reliable mildew resistance and stain defence, though its virgin polypropylene composition reflects standard petrochemical manufacturing without verified circular recycling streams.
How to read NuLOOM's ethics scores
Each NuLOOM product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on NuLOOM's own marketing language.
The spread matters as much as the top score. If NuLOOM's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying NuLOOM
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against NuLOOM's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying NuLOOM with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is NuLOOM an ethical brand?+
NuLOOM's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is NuLOOM certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do NuLOOM products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to NuLOOM?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the NuLOOM product you were considering.