Oral-B
Oral-B offers 3 products on RevWix across Health & Wellness, with an average ethics score of 72.3/10 and recurring certifications including .
Standards & certifications
Verified credentials appearing across Oral-B's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare69/10
- Labor57.7/10
- Environment55.7/10
- Sourcing49/10
- Transparency44/10
Categories covered
Where Oral-B shows up across our directory.
- Health & Wellness3
What reviewers highlight
Strengths mentioned most often across Oral-B's products.
- ✓Effective plaque removal
- ✓App connectivity
- ✓Recyclable
- ✓Quality cleaning
- ✓Affordable
- ✓Easy to use
Sustainability commitments
"The Oral-B iO Ultimate Clean replacement brush heads are designed to be recyclable through Oral-B's recycling program. They are also made with fewer materials to reduce waste."
"Each pack contains 3 recyclable brush heads, helping reduce plastic waste."
"Oral-B offers recycling programs for their products, participates in fair labor practices, and has acommitment to reducing plastic waste."
Oral-B scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Oral-B iO Ultimate Clean Replacement Brush Heads - Pack of 8 | 75 | 4.7(9) | $60.49 |
| 2 | heads for Oral-B CrossActionsmall | 75 | 4.5(5,612) | $8.99 |
| 3 | Oral-B iO Series 2 Limited Simple Clean Rechargeable Electric Toothbrush | 67 | 4.3(2,337) | $69.99 |
Products from Oral-B
The Oral-B iO Ultimate Clean replacement brush heads are designed for use with the iO Series 9 and iO Series 10 electric toothbrushes. They feature twisted, angled bristles to remove up to 100% more plaque than a standard manual toothbrush. These brush heads are compatible with the Oral-B Connect app for real-time feedback on your brushing technique. They are also designed to be recyclable through Oral-B's recycling program. This product is ideal for those looking to maintain good oral hygiene and reduce their environmental impact.
Replace your Oral-B CrossAction toothbrush head with these recyclable replacements. Suitable for users who value sustainability and high-quality cleaning.
The Oral-B iO Series 2 Limited Simple Clean Electric Toothbrush is a sleek, high-tech option for adults prioritizing simplicity and effectiveness. It features three cleaning modes, an automatic pressure sensor, and a travel case, all within a compact design. While not explicitly ecoCertified, the brand is known for its commitment to sustainability and recycling programs.
How to read Oral-B's ethics scores
Each Oral-B product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Oral-B's own marketing language.
The spread matters as much as the top score. If Oral-B's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Oral-B
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Oral-B's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Oral-B with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Oral-B an ethical brand?+
Oral-B's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Oral-B certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Oral-B products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Oral-B?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Oral-B product you were considering.