PURA VIDA
PURA VIDA offers 2 products on RevWix across Jewelry & Accessories, Gifts & Seasonal, with an average ethics score of 80/10 and recurring certifications including B Corp, Fair Trade, B Corp Certified.
Standards & certifications
Verified credentials appearing across PURA VIDA's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare100/10
- Labor90/10
- Transparency82.5/10
- Sourcing75/10
- Environment75/10
Categories covered
Where PURA VIDA shows up across our directory.
- Jewelry & Accessories1
- Gifts & Seasonal1
What reviewers highlight
Strengths mentioned most often across PURA VIDA's products.
- ✓Completely waterproof and surf-proof
- ✓Extremely affordable entry point for ethical fashion
- ✓Directly supports over 800 artisans
- ✓Highly affordable ethical gift option
- ✓Artisans receive steady year-round work
- ✓Bracelets are exceptionally durable
Sustainability commitments
"Committed to carbon-neutral shipping and uses FSC-certified materials for all marketing collateral."
"Uses 100% biodegradable shipping mailers and is a member of 1% for the Planet since 2017."
Products from PURA VIDA
The iconic waterproof string bracelet that started a movement, providing stable income for hundreds of artisans in Costa Rica and El Salvador.
The Pura Vida Winter Bundle is a curated ethical jewelry set for teens and young adults looking for stylish, artisan-crafted accessories. This ethical jewelry set by Pura Vida provides sustainable employment for artisans in Costa Rica and El Salvador, featuring seasonal colors that outperform traditional fast-fashion jewelry in durability and charitable contributions.
How to read PURA VIDA's ethics scores
Each PURA VIDA product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on PURA VIDA's own marketing language.
The spread matters as much as the top score. If PURA VIDA's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying PURA VIDA
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against PURA VIDA's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying PURA VIDA with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is PURA VIDA an ethical brand?+
PURA VIDA's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is PURA VIDA certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do PURA VIDA products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to PURA VIDA?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the PURA VIDA product you were considering.