Puracy
Puracy offers 9 products on RevWix across Home & Cleaning, Baby & Kids, Beauty & Personal Care, with an average ethics score of 78.9/10 and recurring certifications including EWG Verified, Leaping Bunny, Cruelty-Free.
Standards & certifications
Verified credentials appearing across Puracy's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare60/10
- Environment55.6/10
- Labor54.8/10
- Transparency53.4/10
- Sourcing53/10
Categories covered
Where Puracy shows up across our directory.
- Home & Cleaning7
- Baby & Kids1
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across Puracy's products.
- ✓Highly rated by EWG for safety
- ✓Refill pouches available for sustainability
- ✓Effective tear-free formula
- ✓ Plant-powered and gentle on skin
- ✓Biodegradable and septic-safe
- ✓Fragrance-free
Sustainability commitments
"Made in the USA, biodegradable formula, and offers refill pouch options to reduce plastic waste."
"Minimal packaging, made from recycled materials, Septic and liability tank safe."
"Concentrate refillable bottle reduces plastic waste; plant-based ingredients and non-toxic formula minimize environmental impact."
Puracy scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Natural Baby Shampoo & Body Wash | 92 | 4.7(11,200) | $15.99 |
| 2 | Puracy throws out harmful chemicals to make a plant-based, allergen-friendly, biodegradable, and septic-safe dish soap that gently cleans without stripping off essential oils. It's perfect for those with sensitive skin or allergies. | 89 | 4.6(8,290) | $28.99 |
| 3 | Puracy Natural All-Purpose Cleaner Concentrate | 89 | 4.7(343) | $9.99 |
| 4 | Puracy Natural Stain Remover | 88 | 4.6(593) | $9.99 |
| 5 | Natural Laundry Detergent | 88 | 4.5(7,800) | $16.99 |
| 6 | Stella Dishwasher Powder, Plastic-Free, Biodegradable, SmartFoam Technology, 2Kg | 85 | 4.7(7,000) | $14.99 |
| 7 | Puracy Natural Foaming Hand Soap - Fragrance Free, Sulfate Free, Cruelty Free - 2 packs (4 bottles) of 8 oz bottles | 85 | 4.7(10,386) | $21.99 |
| 8 | Puracy Natural Dish Soap, Unscented, 25.4 oz | 85 | 4.7(21,840) | $13.99 |
| 9 | Pure citizenship Dish Soap - Fresh Linen | 9 | 4.7(1,295) | $7.99 |
Products from Puracy
A plant-based, hypoallergenic cleanser formulated by doctors to be safe for sensitive skin and newborns.
Puracy Natural Dish Soap is a plant-powered, biodegradable dish soap that's tough on grease but gentle on hands. It's free from harsh chemicals, making it an excellent choice for those with sensitive skin or allergies. This dish soap is septic and strands safe, as well as NON-GMO and ECOCERT certified. Puracy is committed to a healthier planet, so they use minimal packaging and make a positive impact in communities around the world.
Puracy's Natural All-Purpose Cleaner Concentrate is a highly-rated, plant-powered, and non-toxic cleaning solution. Ideally suited for eco-conscious shoppers seeking a multi-purpose cleaner for multiple surfaces. It's free from harsh chemicals, synthetic fragrances, and cruelly sourced ingredients, making it pet and kid-friendly.
Puracy Natural Stain Remover is a plant-based, USDA Certified Biobased spray designed to tackle tough stains in busy pet-friendly households.
The Puracy Natural Laundry Detergent is a high-performance plant-based concentrate designed for families seeking an ethical laundry detergent for sensitive skin. This 10x concentrated formula uses quadruple enzymes to break down tough stains while remaining 99.4% natural and biodegradable. It is ideal for those wanting a waste-reducing, hypoallergenic cleaning solution that works in all water temperatures.
The Puracy Dishwasher Powder is a plant-powered, plastic-free cleaner, perfect for those looking to reduce their plastic waste. It features SmartFoam technology for sparkling clean dishes. It's certified cruelty-free and USDA biobased.
Puracy's Foaming Hand Soap is a plant-powered, fragrance-free and sulfate-free cleanser suitable for the whole family. It's made with plant-derived ingredients and is tough on germs but gentle on skin. The 4-pack includes two 8 oz bottles, perfect for multiple refills. Its primary keyword is 'fragrance free hand soap'.
Puracy Natural Dish Soap, Unscented, comes in a 25.4 oz recycled plastic bottle and uses plant-derived and mineral-based ingredients. The supplied information describes it as biodegradable and lists Leaping Bunny, USDA Biobased, and EWG Verified credentials. It suits shoppers seeking unscented dish soap, though hand gentleness and grease-cutting performance are product claims rather than independently established results here.
Puracy's Fresh Linen Dish Soap is a gentle, plant-powered formula made for hand washing. Featuring coconut-based cleansers, it cuts through grease while remaining cruelty-free, biodegradable, and gentle on your hands.
How to read Puracy's ethics scores
Each Puracy product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Puracy's own marketing language.
The spread matters as much as the top score. If Puracy's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Puracy
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Puracy's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Puracy with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Puracy an ethical brand?+
Puracy's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Puracy certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Puracy products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Puracy?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Puracy product you were considering.