Purina
Purina offers 3 products on RevWix across Pet Care, with an average ethics score of 68.3/10 and recurring certifications including Veterinarian-Formulated, Purina ONE Real Food Promise.
Standards & certifications
Verified credentials appearing across Purina's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Labor10.3/10
- Transparency10/10
- Sourcing9.3/10
- Animal Welfare9.3/10
- Environment8.7/10
Categories covered
Where Purina shows up across our directory.
- Pet Care3
What reviewers highlight
Strengths mentioned most often across Purina's products.
- ✓Supports digestive and immune health
- ✓Veterinarian-formulated
- ✓Easy-to-feed powder
- ✓Wide variety of flavors
- ✓Convenient can size
- ✓Popular among cats
Sustainability commitments
"Purina is committed to responsible ingredient sourcing and has initiatives to reduce their environmental impact."
"Purina has made efforts in reducing their environmental impact, but they do not heavily focus on sustainability certifications. They have a balance of sustainability initiatives and certifications."
"Purina has initiatives in place to reduce their environmental impact, including recycling, waste reduction, and sustainable sourcing."
Purina scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Purina Pro Plan Veterinary Diets FortiFlora Dog Probiotic Supplement Tub, 30 doses | 75 | 4.5(1,187) | $29.99 |
| 2 | Purina ONE Tender Selects Wet Cat Food Variety Pack, 24 x 3 oz Cans | 65 | 4.6(5,086) | $19.39 |
| 3 | Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | 65 | 4.5(2,144) | $21.99 |
Products from Purina
Purina Pro Plan Veterinary Diets FortiFlora is a dog probiotic supplement tub, formulated by veterinarians to support digestive and immune health in dogs.
Purina ONE Tender Selects is a variety pack of wet cat food, offering delicious and nutritious meals for adult cats. Real meat is the first ingredient in every flavor, and the tender chunks in savory gravy are easy for senior cats to eat. This cat food is complete and balanced for adult cats and supports whole-body health. Primary keyword: Cat Food Variety Pack. Secondary keywords: Wet Cat Food, Adult Cat Food, Cat Food for Seniors, Purina ONE Cat Food.
Purina Friskies Wet Cat Food Variety Pack offers a mix of flavors, including chicken, turkey, and beef, in savory gravy perfect for adult cats. Packed in convenient 5.5 oz cans, this cat food is a popular choice among cat lovers.
How to read Purina's ethics scores
Each Purina product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Purina's own marketing language.
The spread matters as much as the top score. If Purina's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Purina
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Purina's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Purina with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Purina an ethical brand?+
Purina's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Purina certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Purina products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Purina?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Purina product you were considering.