SheaMoisture
SheaMoisture offers 11 products on RevWix across Beauty & Personal Care, with an average ethics score of 74/10 and recurring certifications including Cruelty-Free, Fair Trade, Cruelty Free.
Standards & certifications
Verified credentials appearing across SheaMoisture's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare41.2/10
- Labor35.7/10
- Sourcing35.7/10
- Transparency32.9/10
- Environment32.2/10
Categories covered
Where SheaMoisture shows up across our directory.
- Beauty & Personal Care11
What reviewers highlight
Strengths mentioned most often across SheaMoisture's products.
- ✓Reduces frizz
- ✓Defines curls
- ✓Lightweight
- ✓Excellent for moisture retention in high-porosity hair
- ✓Ethically sourced ingredients support women-led cooperatives
- ✓Multi-use as a rinse-out or leave-in treatment
Sustainability commitments
"Fair Trade certified ingredients ensure ethical supply chains and fair wages for local producers."
"Packaged in a recyclable bottle. The brand prioritizes using fair trade ingredients and reducing its environmental impact."
"SheaMoisture is committed to using natural and sustainable ingredients, and they recycling packaging programs in place."
SheaMoisture scores & reviews
Product scorecard
Products from SheaMoisture
A deeply hydrating leave-in conditioner that utilizes fair trade shea butter to detangle and moisturize curly or damaged hair while supporting community commerce projects in Ghana.
SheaMoisture's African Black Soap Deep Pore Clarifying Mud Mask is a clarifying skincare treatment designed to draw out impurities and control excess oil from the skin, perfect for those with sensitive, oily, or acne-prone skin seeking natural,ulas-rich products.
The SheaMoisture Curl Enhance Smoothie is a moisturizing hair cream designed for curly and coily hair. Infused with natural ingredients like neem oil and baobab oil, it helps to enhance curl definition, reduce frizz, and improve manageability. Suitable for individuals with curly, coily, and wavy hair types.
SheaMoisture's Curl & Shine Shampoo and Conditioner duo is an effective sulfate-free cleanser and moisturizer designed for curly and coily hair, helping to boost shine and manageability. It originates from the United States and is free from sulfates, parabens, andčetyl stearyl alcohol, suitable for those seeking effective hair care with some ethical considerations (the brand is cruelty-free, but not widely certified).
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo is a sulfate-free, curl-enhancing shampoo for curly and coily hair by SheaMoisture. This shampoo is free from sulfates, parabens, and silicones, and is cruelty-free and fair trade certified.
The SheaMoisture Raw Shea Butter Body Butter is a rich, non-greasy moisturizer that absorbs quickly, leaving skin soft and hydrated. It's perfect for dry, sensitive skin and is formulated with natural ingredients like fair trade shea butter and argan oil. This product is also Cruelty Free and Sulfate Free.
SheaMoisture
SheaMoisture Low Porosity Weightless Hydrating Conditioner For Moisture Resistant, Curly, Coily Hair
$$$The SheaMoisture Low Porosity Weightless Hydrating Conditioner is a lightweight, sulfate-free conditioner specifically formulated for moisture-resistant curly and coily hair, best for those with low-porosity hair seeking hydration without buildup. It features Fair Trade shea butter and other natural oils to deeply moisturize without weighing hair down, making it a top ethical choice for curly hair care.
The SheaMoisture Low Porosity Weightless Hydrating Conditioner is a lightweight, moisturizing conditioner specifically designed for people with low porosity, curly or coily hair. It contains shea butter and coconut oil, and is free from harsh sulfates. Perfect for those looking to add moisture without weighing down their hair.
The SheaMoisture Coconut & Hibiscus Curling Gel Souffle is a lightweight, alcohol-free gel designed for wavy to curly hair. It defines curls, reduces frizz, and enhances shine. Ideal for those looking to enhance their natural texture without weighing down their hair.
SheaMoisture's travel-size hair care set is perfect for curly hair, featuring a moisturizing shampoo, conditioner, and curl smoothie. It's formulated with natural ingredients like shea butter and neem oil, with no sulfates, parabens, or artificial fragrances.
SheaMoisture African Black Soap Deep Cleansing Shampoo is a sulfate-free, color-safe formula designed to soothe dry, itchy scalps and promote hair growth for melanin-rich hair.
How to read SheaMoisture's ethics scores
Each SheaMoisture product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on SheaMoisture's own marketing language.
The spread matters as much as the top score. If SheaMoisture's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying SheaMoisture
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against SheaMoisture's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying SheaMoisture with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is SheaMoisture an ethical brand?+
SheaMoisture's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is SheaMoisture certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do SheaMoisture products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to SheaMoisture?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the SheaMoisture product you were considering.