All brands
Verified ethical brand

SheaMoisture

SheaMoisture offers 6 products on RevWix across Beauty & Personal Care, with an average ethics score of 69.6/10 and recurring certifications including Cruelty-Free, Fair Trade, B Corp.

Ethics avg 69.6 6 products Price $ · $$ · $$$
SheaMoisture

Standards & certifications

Verified credentials appearing across SheaMoisture's product range.

Cruelty-Free ×4Fair Trade ×2B Corp ×1Fair Trade Certified ×1USDA Organic ×1Cruelty Free ×1Vegan ×1No Sulfates ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare68.7/10
  • Sourcing59/10
  • Labor58.7/10
  • Transparency54.3/10
  • Environment52.8/10

Categories covered

Where SheaMoisture shows up across our directory.

  • Beauty & Personal Care6

What reviewers highlight

Strengths mentioned most often across SheaMoisture's products.

  • ✓Excellent for moisture retention in high-porosity hair
  • ✓Ethically sourced ingredients support women-led cooperatives
  • ✓Multi-use as a rinse-out or leave-in treatment
  • ✓Deep cleansing
  • ✓ Gentle exfoliation
  • ✓Natural ingredients

Sustainability commitments

"Fair Trade certified ingredients ensure ethical supply chains and fair wages for local producers."

"Packaged in a recyclable bottle. The brand prioritizes using fair trade ingredients and reducing its environmental impact."

"SheaMoisture uses recyclable packaging and sources ingredients responsibly. However, they are not widely certified for sustainability."

Products from SheaMoisture

Raw Shea Butter Restorative Conditioner
Cruelty-FreeFair TradeB Corp
4.6 (11,450)

A deeply hydrating leave-in conditioner that utilizes fair trade shea butter to detangle and moisturize curly or damaged hair while supporting community commerce projects in Ghana.

SheaMoisture African Black Soap Deep Pore Clarifying Mud Mask
Fair Trade CertifiedCruelty-Free
4.3 (458)

SheaMoisture's African Black Soap Deep Pore Clarifying Mud Mask is a clarifying skincare treatment designed to draw out impurities and control excess oil from the skin, perfect for those with sensitive, oily, or acne-prone skin seeking natural,ulas-rich products.

SheaMoisture Curl & Shine Shampoo & Conditioner Large Pack
Cruelty-Free
4.7 (628)

SheaMoisture's Curl & Shine Shampoo and Conditioner duo is an effective sulfate-free cleanser and moisturizer designed for curly and coily hair, helping to boost shine and manageability. It originates from the United States and is free from sulfates, parabens, andčetyl stearyl alcohol, suitable for those seeking effective hair care with some ethical considerations (the brand is cruelty-free, but not widely certified).

SheaMoisture Low Porosity Weightless Hydrating Conditioner For Moisture Resistant, Curly, Coily Hair
Cruelty-FreeFair TradeUSDA Organic
4.4 (91)

The SheaMoisture Low Porosity Weightless Hydrating Conditioner is a lightweight, sulfate-free conditioner specifically formulated for moisture-resistant curly and coily hair, best for those with low-porosity hair seeking hydration without buildup. It features Fair Trade shea butter and other natural oils to deeply moisturize without weighing hair down, making it a top ethical choice for curly hair care.

SheaMoisture Travel Shampoo, Conditioner, Leave-In Curl Smoothie, 3.2 Oz Ea
Cruelty FreeVeganNo SulfatesNo Parabens+2 more
4.6 (258)

SheaMoisture's travel-size hair care set is perfect for curly hair, featuring a moisturizing shampoo, conditioner, and curl smoothie. It's formulated with natural ingredients like shea butter and neem oil, with no sulfates, parabens, or artificial fragrances.

Showing 1–6 of 6

How to read SheaMoisture's ethics scores

Each SheaMoisture product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on SheaMoisture's own marketing language.

The spread matters as much as the top score. If SheaMoisture's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying SheaMoisture

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against SheaMoisture's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every SheaMoisture score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying SheaMoisture with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is SheaMoisture an ethical brand?+

SheaMoisture's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is SheaMoisture certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do SheaMoisture products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to SheaMoisture?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the SheaMoisture product you were considering.