SURI
SURI offers 4 products on RevWix across Health & Wellness, with an average ethics score of 84/10 and recurring certifications including Certified B Corporation, Climate Neutral Certified.
Standards & certifications
Verified credentials appearing across SURI's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment52.8/10
- Sourcing48.3/10
- Labor47.5/10
- Animal Welfare47.3/10
- Transparency46.8/10
Categories covered
Where SURI shows up across our directory.
- Health & Wellness4
What reviewers highlight
Strengths mentioned most often across SURI's products.
- ✓Crafted from cornstarch bioplastic and castor oil bristles
- ✓Supported by a brand mail-back closed-loop recycling program
- ✓Bristles provide effective plaque removal without irritating gums
- ✓Bio-based cornstarch body and castor oil bristles reduce virgin plastic use
- ✓Free prepaid mail-back recycling program ensures legitimate end-of-life diversion
- ✓Certified B Corp and Climate Neutral operational practices
Sustainability commitments
"Manufactured using plant-derived bioplastics to reduce dependence on fossil fuels. SURI operates a manufacturer-backed recycling return scheme in select regions, allowing consumers to mail back used heads for specialized processing."
"SURI provides a prepaid mail-back return program in the US and UK to recycle worn heads responsibly. The company is a Certified B Corp and offsets 100% of its carbon footprint through verified climate projects."
"Made from recyclable materials"
SURI scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | SURI Plant-Based Sonic Toothbrush Replacement Heads - 3 Pack | 88 | — | $18.00 |
| 2 | Recyclable Electric Toothbrush Heads | 88 | 4.4(2,227) | $18.99 |
| 3 | SURI Recyclable Electric Toothbrush Heads | 85 | 4.4(2,156) | $18.99 |
| 4 | SURI Pro Sonic Electric Toothbrush | 75 | 4.4(2,231) | $134.99 |
Products from SURI
These recyclable replacement brush heads by SURI offer an eco-conscious alternative for electric toothbrush users seeking zero landfill waste. Designed specifically for SURI sonic toothbrushes, each head is crafted from cornstarch bioplastic and castor oil bristles. Users can return depleted heads via free post-back recycling bags, avoiding the microplastics and municipal waste issues typical of conventional plastic brush heads.
These recyclable electric toothbrush heads from SURI provide an eco-friendly oral care solution for conscious consumers wanting zero-waste dental routines. Built using bio-based cornstarch bodies and castor oil bristles, they replace conventional petroleum plastics and link directly to a closed-loop mail-back recycling system designed to divert bathroom waste from landfills.
SURI's recyclable electric toothbrush heads are a sustainable choice for eco-conscious shoppers seeking replacement heads compatible with popular brands like AquaSonic and SmartSonic. They are made from recyclable materials, reducing plastic waste.(Bundle of 3, Winter Fern)
The SURI Pro Sonic Electric Toothbrush is a lightweight, travel-friendly toothbrush with a 15-day battery life, UV cleaning case, and plant-based bristles, perfect for eco-conscious travelers.
How to read SURI's ethics scores
Each SURI product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on SURI's own marketing language.
The spread matters as much as the top score. If SURI's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying SURI
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against SURI's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying SURI with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is SURI an ethical brand?+
SURI's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is SURI certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do SURI products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to SURI?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the SURI product you were considering.