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Verified ethical brand

The First Years

The First Years offers 2 products on RevWix across Baby & Kids, with an average ethics score of 82.5/10 and recurring certifications including FSC Certified, AP Formaldehyde Free.

Ethics avg 82.5 2 products Price $$
The First Years

Standards & certifications

Verified credentials appearing across The First Years's product range.

FSC Certified ×1AP Formaldehyde Free ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Sourcing86/10
  • Environment82.5/10
  • Labor80/10
  • Transparency75/10
  • Animal Welfare45/10

Categories covered

Where The First Years shows up across our directory.

  • Baby & Kids2

What reviewers highlight

Strengths mentioned most often across The First Years's products.

  • ✓Encourages engineering and problem-solving skills
  • ✓High-quality, durable wooden pieces
  • ✓Eco-friendly materials
  • ✓Stimulates creativity
  • ✓Newborn to toddler design
  • ✓Soft mesh sling

Sustainability commitments

"Made from FSC Certified wood that supports ethical forestry practices, this toy is AP Formaldehyde Free and contains no harmful chemicals. It is packaged in recyclable materials."

"The First Years focuses on creating durable, long-lasting products. This bathtub set is designed to grow with your child, reducing the need for multiple bathtub purchases as they grow."

The First Years scores & reviews

Average ethics score
83/100
Shopper rating
4.6 / 5
across 2 products
Shopper ratings counted
2,232
from retailer listings
RevWix reader reviews
2974
on product pages

Ethics score spread

  • 90–1000
  • 80–892
  • 70–790
  • 60–690
  • Under 600

Scores come from our published methodology.

Product scorecard

#ProductEthicsShopper ratingPrice
1WoodenMarble Run by The First Years854.4(245)$29.99
2The First Years Rain Shower Baby Spa Bathtub Set804.6(1,987)$69.99

Products from The First Years

WoodenMarble Run by The First Years
85Excellent
FSC CertifiedAP Formaldehyde Free
4.2 (987)

The First Years Wooden Marble Run features 100 durable, FSC Certified wooden pieces designed to foster screen-free STEM learning, problem-solving, and creative play.

The First Years Rain Shower Baby Spa Bathtub Set
4.6 (1,987)

Discover the The First Years Rain Shower Baby Spa Bathtub Set, a multifunctional baby bathtub designed for newborns to toddlers, featuring a soft mesh sling, a soothing spray shower head, and a fresh water tank for convenient bath time. Ideal for families seeking a comfortable and engaging bath experience for their little ones. Keywords: baby bathtub, baby spa, newborn bath, toddler bath, bathtub set.

Showing 1–2 of 2

How to read The First Years's ethics scores

Each The First Years product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on The First Years's own marketing language.

The spread matters as much as the top score. If The First Years's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying The First Years

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against The First Years's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every The First Years score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying The First Years with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is The First Years an ethical brand?+

The First Years's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is The First Years certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do The First Years products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to The First Years?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the The First Years product you were considering.