The Missing Link
The Missing Link offers 1 product on RevWix across Pet Care, with an average ethics score of 85/10.
Ethics breakdown
Average scores across our scoring pillars.
- Labor4/10
- Sourcing4/10
- Environment4/10
- Transparency4/10
- Animal Welfare4/10
Categories covered
Where The Missing Link shows up across our directory.
- Pet Care1
What reviewers highlight
Strengths mentioned most often across The Missing Link's products.
- ✓Veterinarian formulated
- ✓Supports multiple health aspects
- ✓High in omega-3s
- ✓Made with fresh, raw ingredients
Sustainability commitments
"The Missing Link is committed to sustainable sourcing of ingredients and environmentally responsible practices. Their products are made in the USA with minimal carbon footprint."
The Missing Link scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | The Missing Link Senior Dog Supplement | 85 | 4.6(2,422) | $34.99 |
Products from The Missing Link
The Missing Link Senior Dog Supplement is a superfood powder for senior dogs, supporting bones, joints, skin, coat, heart, eyes, memory, and cognition. Packed with omega-3s, glucosamine, chondroitin, and other essential nutrients, it's made in the USA and formulated by veterinarians to support senior vitality.
How to read The Missing Link's ethics scores
Each The Missing Link product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on The Missing Link's own marketing language.
The spread matters as much as the top score. If The Missing Link's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying The Missing Link
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against The Missing Link's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying The Missing Link with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is The Missing Link an ethical brand?+
The Missing Link's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is The Missing Link certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do The Missing Link products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to The Missing Link?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the The Missing Link product you were considering.