What Make It
What Make It offers 1 product on RevWix across Furniture & Decor, with an average ethics score of 79/10 and recurring certifications including FSC Certified, Vegan.
Standards & certifications
Verified credentials appearing across What Make It's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare100/10
- Sourcing98/10
- Environment90/10
- Labor80/10
- Transparency75/10
Categories covered
Where What Make It shows up across our directory.
- Furniture & Decor1
What reviewers highlight
Strengths mentioned most often across What Make It's products.
- ✓Reclaimed timber offers distinctive grain, wear marks, and nail holes rather than a uniform manufactured appearance.
- ✓Reuses salvaged building materials that the brand says would otherwise enter the waste stream.
- ✓Listed materials include a zero-VOC plant-based oil finish and recycled steel brackets.
- ✓The 24-inch-long, 7-inch-deep format provides a clearly specified footprint for planning wall storage.
Sustainability commitments
"Diverts building materials from landfills; utilizes carbon-sequestering old-growth wood."
What Make It scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | The Reclaimed Wood Floating Shelf | 79 | 4.7(140) | $65.00 |
Products from What Make It
The Reclaimed Wood Floating Shelf by What Make It is a handcrafted, USA-made shelf described as using 100% reclaimed timber, a zero-VOC plant-based oil finish, and recycled steel brackets. Its rustic character suits industrial or artisanal interiors, while buyers should confirm mounting requirements, load capacity, finish details, and the scope of the listed FSC Certified and Vegan claims.
How to read What Make It's ethics scores
Each What Make It product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on What Make It's own marketing language.
The spread matters as much as the top score. If What Make It's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying What Make It
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against What Make It's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying What Make It with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is What Make It an ethical brand?+
What Make It's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is What Make It certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do What Make It products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to What Make It?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the What Make It product you were considering.