Wild & Pure
Wild & Pure offers 2 products on RevWix across Beauty & Personal Care, with an average ethics score of 86.5/10 and recurring certifications including Certified B Corporation, Cruelty-free, None provided.
Standards & certifications
Verified credentials appearing across Wild & Pure's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment24.5/10
- Labor14.5/10
- Sourcing14.5/10
- Transparency11.5/10
- Animal Welfare10/10
Categories covered
Where Wild & Pure shows up across our directory.
- Beauty & Personal Care2
What reviewers highlight
Strengths mentioned most often across Wild & Pure's products.
- ✓Gentle cleansing
- ✓Effective foaming
- ✓Pleasant smell
- ✓Refillable
- ✓Refillable packaging
- ✓Gentle, non-stinging formula
Sustainability commitments
"Packaged in an 18oz aluminum bottle with a refill pouch available. Biodegradable and septic-safe formula."
"The Wild & Pure Silky Foaming EcoBalance Cleanser comes in a large, refillable format, which reduces plastic waste. The product is also free from harsh chemicals and missives, contributing to a healthier environment."
Wild & Pure scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Wild & Pure Silky Foaming EcoBalance Cleanser - 18oz Refill | 88 | 4.5(782) | $20.50 |
| 2 | Wild & Pure Silky Foaming EcoBalance Cleanser | 85 | — | $20.50 |
Products from Wild & Pure
Wild & Pure's Silky Foaming EcoBalance Cleanser is a refillable, eco-friendly body wash that gently cleanses skin without stripping it of its natural oils. Suitable for all skin types and ideal for eco-conscious consumers. Keywords: Wild & Pure body wash, eco-friendly body wash, refillable body wash, gentle body wash, silky foaming body wash.
The Wild & Pure Silky Foaming EcoBalance Cleanser is a waterless body wash alternative that suits eco-conscious consumers seeking efficient, no-rinse cleanliness. It's a 18oz refill, which promotes reduced plastic waste. The primary keyword is 'waterless body wash,' and secondary keywords are 'refillable body wash,' 'no-rinse cleanser,' 'sustainable body care,' 'eco-friendly body wash,' and 'zero-waste personal care.'
How to read Wild & Pure's ethics scores
Each Wild & Pure product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Wild & Pure's own marketing language.
The spread matters as much as the top score. If Wild & Pure's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Wild & Pure
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Wild & Pure's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Wild & Pure with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Wild & Pure an ethical brand?+
Wild & Pure's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Wild & Pure certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Wild & Pure products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Wild & Pure?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Wild & Pure product you were considering.