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Verified ethical brand

Wrangler

Wrangler offers 1 product on RevWix across Fashion & Apparel, with an average ethics score of 76/10 and recurring certifications including Fair Trade, Leaping Bunny.

Ethics avg 76 1 product Price $
Wrangler

Standards & certifications

Verified credentials appearing across Wrangler's product range.

Fair Trade ×1Leaping Bunny ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare85/10
  • Labor80/10
  • Transparency78/10
  • Sourcing72/10
  • Environment65/10

Categories covered

Where Wrangler shows up across our directory.

  • Fashion & Apparel1

What reviewers highlight

Strengths mentioned most often across Wrangler's products.

  • ✓Fair Trade Certified sewing and Leaping Bunny cruelty-free approval
  • ✓Timeless, durable construction made to last for years
  • ✓Inclusive sizing from XS to 3XL Plus
  • ✓Very affordable price for an ethically certified denim jacket

Sustainability commitments

"Sewn under Fair Trade Certified standards to support fair wages and safe working conditions, this jacket is also Leaping Bunny certified cruelty-free. Kontoor Brands, Wrangler's parent company, maintains a growing sustainability program, though the denim currently utilizes conventional cotton."

Wrangler scores & reviews

Average ethics score
76/100
Shopper rating
4.7 / 5
across 1 products
Shopper ratings counted
4,708
from retailer listings
RevWix reader reviews
4708
on product pages

Ethics score spread

  • 90–1000
  • 80–890
  • 70–791
  • 60–690
  • Under 600

Scores come from our published methodology.

Product scorecard

#ProductEthicsShopper ratingPrice
1Wrangler Women's Denim Jacket764.7(4,708)$39.99

Products from Wrangler

Wrangler Women's Denim Jacket
76Excellent
Fair TradeLeaping Bunny
4.7 (4,708)

The Wrangler Women's Denim Jacket delivers a classic, durable Western look made with Fair Trade Certified sewing and Leaping Bunny cruelty-free approval.

Showing 1–1 of 1

How to read Wrangler's ethics scores

Each Wrangler product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Wrangler's own marketing language.

The spread matters as much as the top score. If Wrangler's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying Wrangler

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against Wrangler's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every Wrangler score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying Wrangler with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is Wrangler an ethical brand?+

Wrangler's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is Wrangler certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do Wrangler products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to Wrangler?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Wrangler product you were considering.