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Verified ethical brand

ZIWI Peak

ZIWI Peak offers 4 products on RevWix across Pet Care, with an average ethics score of 83.5/10 and recurring certifications including GMO Free, Debeaked, Single-Source Protein.

Ethics avg 83.5 4 products Price $$$$
ZIWI Peak

Standards & certifications

Verified credentials appearing across ZIWI Peak's product range.

GMO Free ×1Debeaked ×1Single-Source Protein ×1Nothing By-Product ×1Non-GMO ×1Made in New Zealand ×1Grass-Fed ×1Free-Range ×1

Ethics breakdown

Average scores across our scoring pillars.

  • Animal Welfare48.5/10
  • Sourcing48/10
  • Transparency46/10
  • Labor43/10
  • Environment42/10

Categories covered

Where ZIWI Peak shows up across our directory.

  • Pet Care4

What reviewers highlight

Strengths mentioned most often across ZIWI Peak's products.

  • ✓High-protein, limited-ingredient formula
  • ✓Air-dried for natural preservatives
  • ✓Ethical sourcing
  • ✓Positive effect on cat's health
  • ✓96% free-range chicken and organs
  • ✓Includes green-lipped mussels for joint health

Sustainability commitments

"Ziwi Peak prioritizes sustainable practices, using local ingredients and minimal processing. They also have a recycling program for their packaging."

"ZIWI Peak sources from New Zealand farms with documented animal welfare and environmental practices. Air-drying uses less energy than freeze-drying. Packaging is paper with #5 plastic, widely curbside recyclable. The brand supports conservation efforts through its 'Peak Pledge' program."

"Proteins are sourced from New Zealand farms utilizing pasture grazing and wild fisheries managed under New Zealand's Quota Management System. While sourcing practices prioritize ethical land and marine stewardship over factory farming, carnivore-centric meat production carries an inherently high ecological footprint, and the multi-layer barrier bag is not universally curbside recyclable."

ZIWI Peak scores & reviews

Average ethics score
84/100
Shopper rating
4.7 / 5
across 4 products
Shopper ratings counted
10,140
from retailer listings
RevWix reader reviews
10140
on product pages

Ethics score spread

  • 90–1001
  • 80–891
  • 70–792
  • 60–690
  • Under 600

Scores come from our published methodology.

Products from ZIWI Peak

Ziwi Peak Air-Dried Cat Cuisine
90Excellent
GMO FreeDebeakedSingle-Source ProteinNothing By-Product
4.8 (6,283)

Ziwi Peak Air-Dried Cat Cuisine is a limited-ingredient, high-protein cat food made from free-range, grass-fed meats. It's air-dried to perfection in New Zealand and packed with natural goodness. Ideal for cats with food sensitivities or finicky eaters.

Air-Dried Dog Food Chicken Recipe
88Excellent
Non-GMOMade in New ZealandGrass-FedFree-Range+1 more
4.6 (1,284)

ZIWI Peak Air-Dried Dog Food Chicken Recipe is a premium, ethically sourced air-dried dog food from New Zealand, best for pet owners seeking a minimally processed, high-protein raw alternative with full ingredient transparency. Made from free-range chicken and green-lipped mussels, it supports overall wellness with no grains, fillers, or artificial additives.

Steam & Dried Cat Food, Beef with Southern Blue Whiting
4.6 (283)

ZIWI Peak Steam & Dried Beef with Southern Blue Whiting is a nutrient-dense, sustainable cat food designed for felines requiring high-protein, minimally processed carnivore nutrition. Crafted in New Zealand, this recipe combines pasture-raised beef with wild-caught Southern blue whiting. It provides whole-prey nutrition without artificial binders, grain fillers, or rendered meals, supporting optimal feline digestion, joint mobility, and lean muscle mass.

ZIWI Peak Air-Dried Dog Food, Lamb, 96% Meat & Organs, Grain-Free, 8.8 lb
4.6 (2,290)

ZIWI Peak Air-Dried Dog Food is a natural, grain-free, high-protein diet for dogs of all ages and breeds. It's made with 96% meat, organs, and bones from free-range, grass-fed lamb, providing complete and balanced nutrition. The air-drying process gently removes moisture and naturally preserves the food, making it safe to feed raw. This single-source protein recipe is suitable for dogs with food sensitivities, and is an excellent option for rotational feeding. It's also free from suspects like grains, glutens, rice, soy, corn, and soy.

Showing 1–4 of 4

How to read ZIWI Peak's ethics scores

Each ZIWI Peak product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on ZIWI Peak's own marketing language.

The spread matters as much as the top score. If ZIWI Peak's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.

Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.

Questions worth asking before buying ZIWI Peak

Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.

Finally, compare within the category rather than against ZIWI Peak's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.

What each score input covers

The evidence behind every ZIWI Peak score shown above.
InputWhat we checkWhy it matters
CertificationsActive listings in public registers, with scope and expiryOnly externally audited claims can be revoked
Ingredients & materialsFull disclosure, hazard flags, recycled or organic contentComparable without trusting brand narrative
TransparencyNamed suppliers, factories or audit summariesShows whether claims survive scrutiny
RecordRecalls, regulator rulings and greenwashing findingsBest short-term signal of quality control

Buying ZIWI Peak with confidence

  • Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
  • Check the parent companyOwnership changes what cruelty-free or organic claims cover.
  • Compare in-categoryThe same score means different things across categories.
  • Read open notes firstAn unresolved recall outweighs a few score points.

Frequently asked

Is ZIWI Peak an ethical brand?+

ZIWI Peak's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.

Is ZIWI Peak certified by third parties?+

Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.

Why do ZIWI Peak products have different scores?+

Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.

Are there better alternatives to ZIWI Peak?+

Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the ZIWI Peak product you were considering.