Seventh Generation
Seventh Generation offers 7 products on RevWix across Home & Cleaning, with an average ethics score of 76.9/10 and recurring certifications including EPA Safer Choice, Leaping Bunny, USDA Certified Biobased.
Standards & certifications
Verified credentials appearing across Seventh Generation's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare73/10
- Environment69.9/10
- Transparency67.9/10
- Sourcing67.1/10
- Labor64.3/10
Categories covered
Where Seventh Generation shows up across our directory.
- Home & Cleaning7
What reviewers highlight
Strengths mentioned most often across Seventh Generation's products.
- ✓Hypoallergenic and dermatologist tested
- ✓97% USDA Biobased product
- ✓Bottle made from 100% post-consumer recycled plastic
- ✓Effective in cold water cycles
- ✓Plant-derived formula
- ✓Septic-safe
Sustainability commitments
"Seventh Generation is a pioneer in sustainable business practices and advocates for ingredient transparency laws."
"Seventh Generation focuses on sustainability and human health, using plant-based ingredients and avoiding harsh chemicals. They provide transparency reports and have earned multiple certifications."
"These towels are made from 100% recycled paper with at least 50% post-consumer content and are compostable in commercial facilities. The product is FSC Certified and EcoLogo certified, and Seventh Generation is a Certified B Corp."
Seventh Generation scores & reviews
Product scorecard
| # | Product | Ethics | Shopper rating | Price |
|---|---|---|---|---|
| 1 | Free & Clear Liquid Laundry Detergent | 92 | 4.7(8,450) | $19.99 |
| 2 | Seventh Generation Free & Clear Toilet Bowl Cleaner, 25.4 oz, 3 Pack | 89 | 4.4(3,000) | $17.97 |
| 3 | Seventh Generation Free & Clear Disposable Paper Towels, 12 Mega Rolls | 88 | 4.7(6,444) | $13.99 |
| 4 | Liquid Laundry Detergent Free & Clear | 88 | 4.5(8,450) | $19.99 |
| 5 | Seventh Generation Dishwasher Detergent Gel, Free & Clear, 42 oz, Pack of 6 | 88 | 4.6(7,601) | $41.22 |
| 6 | Seventh Generation Dish Liquid Free & Clear | 85 | 4.7(9,800) | $4.99 |
| 7 | Seventh Generation Free & Clear Unscented Toilet Bowl Cleaner | 9 | 4.3(762) | $3.99 |
Products from Seventh Generation
A highly concentrated, plant-derived laundry detergent that is tough on stains but gentle on the planet. This biodegradable formula uses enzymes to break down dirt and odors without harsh chemicals.
Seventh Generation's Free & Clear Toilet Bowl Cleaner is a plant-based, septic-safe option that refreshes without harsh chemicals, perfect for those seeking sustainable and non-toxic cleaning products.
Seventh Generation Free & Clear paper towels offer an unbleached, 100% recycled cleaning solution that is commercially compostable and unscented.
A plant-based, biodegradable liquid laundry detergent that is highly concentrated to reduce plastic waste and carbon footprint. It uses enzymes to fight stains without harsh chemicals like sulfates or synthetic fragrances.
Seventh Generation Free & Clear Dishwasher Detergent Gel is a plant-based, fragrance-free formula that tackles grease while holding USDA Certified Biobased and EcoLogo certifications.
Seventh Generation Dish Liquid Free & Clear is a bio-based detergent that represents the best ethical dish soap for sensitive skin and allergies. This fragrance-free formula is specifically designed to be gentle on hands while using 95% plant-based ingredients to cut through tough grease without the use of harsh synthetic dyes.
The Seventh Generation Free & Clear Unscented Toilet Bowl Cleaner is an eco-friendly and fragrance-free solution for cleaning your toilet. This plant-based cleaner is suited for those seeking non-toxic and biodegradable products. Keywords: toilet cleaner, unscented, Seventh Generation, biodegradable, non-toxic.
How to read Seventh Generation's ethics scores
Each Seventh Generation product on this page carries a 0–100 score built from four checkable inputs: active third-party certifications, disclosed ingredients or materials, published supply-chain information, and the brand's watchdog record. Nothing here is based on Seventh Generation's own marketing language.
The spread matters as much as the top score. If Seventh Generation's highest and lowest products sit far apart, verification is being applied to some lines and not others — common when a company certifies a flagship range and leaves the rest undocumented. A narrow spread, even at a moderate average, usually signals a consistent policy.
Scores can move without any editorial change, because certification status is re-checked as pages refresh. A lapsed certificate, a new audit or a recall notice will all show up in the product's certification and notes sections.
Questions worth asking before buying Seventh Generation
Start with ownership: a parent company's testing or sourcing policy can change what a claim on the packaging actually covers. Then check scope — a certification often applies to one fibre, facility or ingredient rather than the whole product.
Finally, compare within the category rather than against Seventh Generation's own range. A mid-scoring product can still be the strongest verified option at its price, and a high-scoring one can be beaten by a cheaper certified alternative.
What each score input covers
| Input | What we check | Why it matters |
|---|---|---|
| Certifications | Active listings in public registers, with scope and expiry | Only externally audited claims can be revoked |
| Ingredients & materials | Full disclosure, hazard flags, recycled or organic content | Comparable without trusting brand narrative |
| Transparency | Named suppliers, factories or audit summaries | Shows whether claims survive scrutiny |
| Record | Recalls, regulator rulings and greenwashing findings | Best short-term signal of quality control |
Buying Seventh Generation with confidence
- Verify the mark, not the adjectiveSearch the certifier's register for the exact product line.
- Check the parent companyOwnership changes what cruelty-free or organic claims cover.
- Compare in-categoryThe same score means different things across categories.
- Read open notes firstAn unresolved recall outweighs a few score points.
Frequently asked
Is Seventh Generation an ethical brand?+
Seventh Generation's standing here is the average of its scored products, built only from verifiable inputs: active certifications, disclosed ingredients or materials, published supply-chain data and its recall or regulator record. Where a claim cannot be checked in a public register, it earns nothing.
Is Seventh Generation certified by third parties?+
Any certification we could confirm appears on the individual product cards above. Marks shown are matched to the certifier's own register; self-declared logos and internal awards are not counted.
Why do Seventh Generation products have different scores?+
Scores are per product, not per brand. Differences usually come from certification scope, ingredient or material disclosure, and packaging — a certified flagship can sit far above an undocumented line from the same company.
Are there better alternatives to Seventh Generation?+
Compare within the category rather than the brand: category rankings list the highest-scoring verified options at each price level, so you can see whether a cheaper certified alternative beats the Seventh Generation product you were considering.