EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
4Legger Itchy Dog Shampoo with Calendula is the top-rated organic dog shampoo for dry itchy skin and seasonal allergies. This concentrated formula is the first of its kind to be USDA Certified Organic, ensuring a non-toxic bath time for pets vs conventional chemical-laden shampoos.
AspenClean EWG Verified Laundry Detergent Sheets are the best ethical laundry detergent for sensitive skin, offering a plastic-free, hypoallergenic cleaning solution. These sustainable laundry detergent AspenClean sheets eliminate single-use plastic jugs while utilizing plant-based ingredients to tackle tough stains effectively in all water temperatures without harsh synthetic fragrances or toxic chemicals common in traditional detergents.
An industry benchmark for ethical manufacturing, this concentrated multi-use soap utilizes organic fair-trade oils and 100% post-consumer recycled packaging.
An EWG-verified toothpaste that uses hydroxyapatite to strengthen enamel naturally without the use of fluoride or SLS.
An ultra-hydrating, non-greasy body lotion formulated with ethically sourced shea butter and antioxidant-rich coconut oil to deeply nourish skin.
An award-winning BHA-infused glow mask containing 18 high-performance botanicals, formulated and bottled on a farm in Vermont.
An ultra-premium, zero-plastic toothpaste that combines high-performance cleaning with California-sourced ingredients and recyclable metal packaging.
The Natursutten Natural Rubber Soother - Orthodontic is a sustainable baby pacifier made from pure Hevea brasiliensis rubber, ideal for eco-conscious parents seeking non-toxic teething solutions. As one of the best sustainable baby pacifiers for sensitive skin, it features a seamless one-piece design that prevents bacteria buildup while ensuring the highest level of infant safety and environmental responsibility in 2026.
A dermatologist-tested, plant-based moisturizer formulated with organic aloe vera and lavender to soothe sensitive infant skin without harsh synthetics.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.