EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
An EWG-verified toothpaste that uses hydroxyapatite to strengthen enamel naturally without the use of fluoride or SLS.
An ultra-hydrating, non-greasy body lotion formulated with ethically sourced shea butter and antioxidant-rich coconut oil to deeply nourish skin.
An award-winning BHA-infused glow mask containing 18 high-performance botanicals, formulated and bottled on a farm in Vermont.
An ultra-premium, zero-plastic toothpaste that combines high-performance cleaning with California-sourced ingredients and recyclable metal packaging.
A fragrance-free, ultra-pure moisturizing lotion designed for the most sensitive newborn skin.
A zero-waste laundry solution that eliminates plastic jugs and harsh dyes, making it perfect for sensitive skin and the planet.
A clean, traceable pea protein powder designed to support muscle protein synthesis with zero artificial sweeteners.
A highly versatile, plant-based concentrate that replaces a dozen different toxic cleaners with one safe, non-toxic formula.
A plant-based, fragrance-free moisturizing lotion formulated specifically for newborns and children with eczema or sensitive skin.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.