EWG Verified is a mark from the Environmental Working Group, a U.S. nonprofit that maintains the Skin Deep database of cosmetic ingredient hazards. To earn the mark, a product must avoid all ingredients on EWG's "Unacceptable" list, disclose every ingredient (including fragrance components), and follow good manufacturing practices.
The mark is stricter than most regulatory requirements in the United States, where the FDA does not pre-approve cosmetic ingredients. It is widely used by clean-beauty and personal-care brands.
Note: EWG is an advocacy organization, and some of its hazard ratings are debated by toxicologists who argue they overstate risk at typical exposure levels.