Leaping Bunny

Definition

Leaping Bunny — The international gold standard for cruelty-free personal care and household products.

The Leaping Bunny Program, run by the Coalition for Consumer Information on Cosmetics, is the strictest globally recognized cruelty-free certification. It requires brands to commit to no animal testing of finished products or ingredients at any stage of development, by themselves or any supplier.

Certified brands must monitor their supplier chains, sign legally binding pledges, and submit to independent audits. The certification covers cosmetics, personal care, and household products.

Unlike self-declared "cruelty-free" labels, Leaping Bunny is verified — making it the most reliable claim a shopper can rely on.

See Leaping Bunny products

Browse top-ranked Leaping Bunny-certified products across categories.

Beauty & Personal CareFood & NutritionHome & CleaningKitchen & DiningFurniture & DecorFashion & Apparel

Related terms

Vegan
Contains no animal-derived ingredients and no animal byproducts.
Cruelty-Free
Neither the finished product nor its ingredients were tested on animals.
B Corp
A for-profit company independently verified to meet high social and environmental standards.
USDA Organic
U.S. federal certification for food and farming free from synthetic pesticides, GMOs, and irradiation.

Using Leaping Bunny without overreading the claim

The international gold standard for cruelty-free personal care and household products.

This entry refers to a named scheme or initiative. Its published criteria and scope matter more than the general impression created by the badge.

Separate the question the term addresses from questions it does not answer. Material sourcing, labour conditions, chemical safety and disposal need different evidence. Catalogue labels are a starting point for checking that evidence, not a substitute for it.

Leaping Bunny: verification guide

CheckActionLimitation
SchemeRead the named scheme's current criteriaStandards cover different environmental or social questions
RegisterLook up the licence or member in the scheme's directoryA logo image alone does not establish current status
ScopeMatch the company, site or exact product coveredCompany certification is not necessarily product certification

Before relying on Leaping Bunny

  • SchemeRead the named scheme's current criteria
  • RegisterLook up the licence or member in the scheme's directory
  • ScopeMatch the company, site or exact product covered

Frequently asked

What does Leaping Bunny mean?+

The international gold standard for cruelty-free personal care and household products.

How can I check a Leaping Bunny claim?+

Read the named scheme's current criteria. Look up the licence or member in the scheme's directory. Match the company, site or exact product covered.